Director, Content Marketing
Director, Content Marketing
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$ 150000 - 190000
1 Vacancy
Job Description
Ilir Sela started Slice with the belief that local pizzerias deserve all of the advantages of major franchises without compromising their independence. Starting with his familys pizzerias we now empower over tens of thousands of restaurants with the technology services and collective power that owners need to better serve their digitally minded customers and build lasting businesses. Were growing and adding more talent to help fulfil this valuable mission. Thats where you come in.
The Challenge to Solve
Define and lead a fullfunnel content strategy that positions Slice as the goto partner for independent pizzerias. Youll turn insights into action building a highimpact content engine that drives demand builds trust and speaks directly to the needs of small business owners.
The Role
The Content Marketing teams mission is to tell meaningful engaging stories that resonate with pizzeria owners and clearly communicate the value of Slice. As Director of Content Marketing youll define and lead our content strategy shaping a bold editorial vision scaling a highperforming content engine and turning data and insights into stories that earn trust spark interest and position Slice as the unwavering ally of independent pizza shops.
Were looking for an experienced B2B content leader who thrives in a fastpaced purposedriven environment and knows how to speak the language of small business owners: clear honest practical and most importantly no fluff.
Youll drive impact through responsibilities like:
- Leading fullfunnel content strategy across brand product education and demand generation.
- Managing Slices editorial calendar voice and tone to ensure consistency across channels.
- Collaborating with Performance Marketing Product Marketing and Lifecycle teams to align messaging and maximize crossfunctional impact.
- Developing thought leadership and PR initiatives that position Slice as an industry authority.
- Overseeing content creation across blog email social media and event channels.
- Driving SEO strategy and execution in partnership with the SEO team to boost discoverability.
- Building and executing distribution plans across owned earned and paid media.
- Setting clear performance benchmarks and tying content to measurable business outcomes.
- Continuously optimizing content through testing data analysis and audience feedback.
- Auditing and refining existing content for relevance accuracy and performance
The Winning Recipe
To excel in this role youll need a blend of strategic vision handson execution and a deep understanding of both content and the unique needs of small businesses. Were looking for someone who brings a diverse set of skills and experiences including:
- 8 years in B2B content marketing with 3 years in a leadership role
- Experience in restaurant technology food tech platforms or very closely related industries with a strong focus on supporting SMBs. This is a must!
- Deep understanding of SMB buyer psychology and the ability to communicate simply clearly and with empathy.
- A strong editorial POV with exceptional writing editing and storytelling chops.
- Proven ability to lead and scale content teams and work crossfunctionally with brand performance and product stakeholders.
- Demonstrated success creating content strategies that drive measurable engagement and demand.
- Comfortable using analytics tools to track impact and inform strategy (e.g. GA4 Google Search Console SEMRush).
- Experience managing freelancers agencies and multimedia content producers.
The Extras
Working at Slice comes with a comprehensive set of benefits but here are some of the unexpected highlights:
- Flexible PTO
- Market leading medical vision and dental insurance
- 401K matching up to 4%
- Monthly wellness reimbursement/stipend
- Weekly pizza stipend (Yes thats a thing!)
Salary Range: $150000 to $190000 benefits (including bonus and stock option opportunity)
The above represents the expected salary range for this job requisition. Ultimately in determining your pay well consider your location experience and other jobrelated factors.
The Hiring Process
Heres what we expect the hiring process for this role to be should all go well with your candidacy. This entire process is expected to take 24 weeks to complete and youd be expected to start on a specific date.
- Application
- 30 minute meeting with your recruiter
- Creative Challenge
- Panel Interview
- 1 hour Interview with VP Marketing
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Required Experience:
Director
Employment Type
Full Time
