In-Store Marketing Specialist, Boots Opticians
In-Store Marketing Specialist, Boots Opticians
Posted on :
15-05-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
15-05-2025
Job Description
Closing Date: Monday 26th May
Location: Nottingham
Contract: Permanent
Recruitment Partner: Frankie McCallister
Overview:
Youll work as part of the Boots Opticians Marketing team an exciting awardwinning team that likes to have fun and get things done. At the heart of Boots Opticians growth plans we help our customers to See Whats PossibleTM working with exciting fashion brands and educating customers on the importance of looking after their eye health.
Our InStore Marketing Specialist is a key role in our Opticians Marketing team ensuring the customer has a fantastic experience while theyre in our shops. Working within the InStore Marketing Team youll be delivering at fast pace at the very heart of the customer journey ensuring clear and engaging value messaging which aligns with other channels. Youll support the delivery of communications in store from creation to production and delivery ensuring creative assets are fully aligned with Boots brand principles.
Key Responsibilities:
Responsible for all creative elements of POS and other instore marketing materials ensuring it is designed and handed over to print to be delivered to stores within budget and to timelines
Work crossfunctionally with Trading Merchandising and Legal to ensure all activity is legally sound and reflective of the Trading priorities
Working with the rest of the Marketing team to help develop integrated throughtheline campaigns that deliver the key customer goals and KPIs (eye test volume conversion to purchase customer satisfaction)
Develop and execute all storebased communications required to support the company goals covering the trading plan priorities events advice and information NPD/trials store development programme and local marketing
What youll need to have:
A passion for marketing and a willingness to learn
Ability to build strong relationships with others and work crossfunctionally
Ability to autonomously manage a project from creative brief to delivery in to stores gaining buy in approval along the way
Ability to brief and critique creative working with our design agency to ensure best in class creative
Enjoy working at pace adjusting to the needs of the business to meet deadlines
Motivated with a can do attitude and customer first mind set
Excellent attention to detail and a high concern for order and quality
Good problem solving skills
It would be great if you also have:
Retail or marketing experience
Why Boots:
At Boots we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including holiday buying discounted gym membership life assurance activity passes and more.
Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you find out more at (Please note any salary estimates given on thirdparty sites are not provided or endorsed by Boots and may not be accurate)
Whats next:
If your application is successful our inhouse recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion youll be notified by email.
Where a role is advertised as fulltime we are open to discussing parttime and job share options during the application process. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you to be at your best.
Location: Nottingham
Contract: Permanent
Recruitment Partner: Frankie McCallister
Overview:
Youll work as part of the Boots Opticians Marketing team an exciting awardwinning team that likes to have fun and get things done. At the heart of Boots Opticians growth plans we help our customers to See Whats PossibleTM working with exciting fashion brands and educating customers on the importance of looking after their eye health.
Our InStore Marketing Specialist is a key role in our Opticians Marketing team ensuring the customer has a fantastic experience while theyre in our shops. Working within the InStore Marketing Team youll be delivering at fast pace at the very heart of the customer journey ensuring clear and engaging value messaging which aligns with other channels. Youll support the delivery of communications in store from creation to production and delivery ensuring creative assets are fully aligned with Boots brand principles.
Key Responsibilities:
Responsible for all creative elements of POS and other instore marketing materials ensuring it is designed and handed over to print to be delivered to stores within budget and to timelines
Work crossfunctionally with Trading Merchandising and Legal to ensure all activity is legally sound and reflective of the Trading priorities
Working with the rest of the Marketing team to help develop integrated throughtheline campaigns that deliver the key customer goals and KPIs (eye test volume conversion to purchase customer satisfaction)
Develop and execute all storebased communications required to support the company goals covering the trading plan priorities events advice and information NPD/trials store development programme and local marketing
What youll need to have:
A passion for marketing and a willingness to learn
Ability to build strong relationships with others and work crossfunctionally
Ability to autonomously manage a project from creative brief to delivery in to stores gaining buy in approval along the way
Ability to brief and critique creative working with our design agency to ensure best in class creative
Enjoy working at pace adjusting to the needs of the business to meet deadlines
Motivated with a can do attitude and customer first mind set
Excellent attention to detail and a high concern for order and quality
Good problem solving skills
It would be great if you also have:
Retail or marketing experience
Why Boots:
At Boots we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including holiday buying discounted gym membership life assurance activity passes and more.
Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you find out more at (Please note any salary estimates given on thirdparty sites are not provided or endorsed by Boots and may not be accurate)
Whats next:
If your application is successful our inhouse recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion youll be notified by email.
Where a role is advertised as fulltime we are open to discussing parttime and job share options during the application process. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you to be at your best.
Required Experience:
Unclear Seniority
Employment Type
Full Time
Key Skills
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