Search & Social Media Specialist
Search & Social Media Specialist
Posted on :
15-05-2025
Employer Active
1 Vacancy
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Monthly Salary
$ 55000 - 65000
Vacancy
1 Vacancy
Posted on :
15-05-2025
Job Description
SEARCH & SOCIAL MEDIA SPECIALIST
ABOUT YOU:
At Jostens our Marketing team drives engagement through innovative digital strategies. We connect with customers via multiple channelsincluding social media email and printto deliver relevant and timely marketing campaigns. Collaboration is at the heart of what we do as we work closely with internal partners to ensure our messaging meets the evolving needs of our audience. Were currently looking for a digital marketing professional to lead both organic and paid search effortsand collaborate with our social media teams(paid and organic). This role also involves conducting market and consumer researchto guide platform and content decisions and producing detailed reports and insights to share with internal stakeholders.
YOU WILL:
- Paid & Organic Search:
- Provide keyword research recommendations and expansion ideas to support both organic and paid strategies.
- Monitor and analyze SEO performance using tools like Google Analytics Google Search Console SEMrush or similar.
- Help implement onpage optimizations (title tags meta descriptions URL structure etc.) to improve rankings and organic traffic.
- Optimize ad copy bid strategies and landing page experience to improve quality scores and performance.
- Partner with agency/agencies to execute search strategies and analyze performance.
- Paid Social:
- Collaborate with internal team members to create innovative and integrated paid social media campaigns that align with brand and marketing goals.
- Execute paid social media tactics across Meta TikTok Snapchat Pinterest and other platforms ensuring campaigns are tailored to platform best practices.
- Organic Social:
- Plan create and publish engaging content across platforms.
- Monitor performance and engagement identify trends and provide actionable insights for optimization.
- Reporting:
- Compile and analyze paid and organic search and social channel performance.
- Create reports that provide insights and recommendations for future campaigns.
- Research emerging platforms and trends to identify new opportunities for innovation.
- Typical/expected % of overnight travel:
- Less than 2% per year.
YOU HAVE:
- Experience.23 years experience in organic search including experience with SEO tools like SEMrush Google Search Console. 12 years experience in paid search with proficiency in Google Ads.
- Education.Bachelors degree in Marketing or related field or equivalent combination of education and experience.
- Technical Skills.Proficiency in Microsoft Office analytical critical thinking and problemsolving skills. Preferred basic understanding of Google Analytics or other web analytics tools. Preferred12 years of experience in paid and organic social media with experience in key Social Media Platforms including Facebook Instagram Pinterest Twitter Tiktok Snapchat and YouTube.
- Agility.Proven success in creating multichannel organizational skills and attention to detail with the ability to work efficiently on multiple projects with tight to prioritize and multitask in a fastpaced changing environment.
- Attention to Detail.
- Great Communication Skills.Strong verbal written and presentation communication ability to communicate creatively and in an engaging attitude with a commitment to providing premium customer to work individually and with crossfunctional teams to develop consensus within diverse resultsoriented and committed to providing outstanding customer experiences.
LOVE WHERE YOU WORK:
- We care about your health. We offer competitive healthcare (health dental vision coverage) in addition to voluntary benefits including home and car insurance pet insurance flexible spending account amongst many more.
- We invest in your future. Our 401K plan has immediate vesting so you can start saving for retirement right away.
- We believe in flexibility. We offer a hybrid schedule with onsite work 3 days a week.
- We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents you will receive 13 vacation days 8 paid sick leave 8 company paid holidays and family paid leave.
- We care about your development. We support tuition reimbursement after 6 months of service.
- We believe in pay transparency. The salary range is $55000 to $65000 with annual bonus eligibility.
APPLICATION DEADLINE: June 30 2025
ABOUT US:
Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K12 schools colleges and universities each year and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products like yearbooks letter jackets class jewelry and championship rings keep meaningful traditions alive and inspire millions of people to celebrate their unique stories milestone moments and biggest accomplishments every year. We have 13 firstclass facilities across the globe from North America to the Caribbean. Watch a short video about us here.
ALL ABOUT MARKETING
Our Marketing team leverages digital marketing strategies and tactics focused on schools independent sales reps parents and students to deliver the right message to the right customer at the right members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks Class Rings Graduation Products and Professional Sports. Through executing across a variety of consumer touchpoints on social email and print materials the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We cant wait to show you what our Marketing Team has to offer at Jostens!
AMERICANS WITH DISABILITIES ACT (ADA):
Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process or to perform the essential functions of the position please reach out to our HR team ator (952).
Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
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Employment Type
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