B2B Industry Marketing Director, Corporates
B2B Industry Marketing Director, Corporates
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Job Description
Job Description:
About Our Organization:
Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest newsgathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Mansion Global Financial News Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).
About the Team:
As part of the global Marketing organization the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our three core businesses: Risk & Compliance Dow Jones Newswires and Factiva. The team runs a client centric strategy focused on industries and accounts developing and activating campaigns that drive awareness build our reputation and deepen relationships in select industries and accounts.
About the Role
In this role youll be responsible for marketing to the Corporates sector (Manufacturing Oil & Gas Pharma and other nonfinancial industries) and driving in partnership with sales and product revenue growth in the segment and key accounts within.
To achieve this you will develop and execute a regional plan to drive awareness position Dow Jones as the trusted partner of choice for enterprise business insights build a reputation for our capabilities and expertise and deepen relationships with key clients. We are looking for a strategic Industry Marketing Director with experience in industry marketing and account based marketing; who has successfully partnered with sales to drive business growth.
This role is based inperson in New York NY working onsite in our midtown Manhattan office three days a week reporting to the VP of Industry Marketing.
Responsibilities
Develop and maintain a deep understanding of the Corporates sector (including but not limited to Manufacturing Oil & Gas Pharmaceuticals industries) market trends customer needs and competition. Continuously assess them to identify new business opportunities and optimize strategy.
Collaborate crossfunctionally with Product Marketing Digital Marketing Content Marketing Sales Enablement Sales Product and the Business team to develop industry campaigns that align product target audiences and buying groups driving awareness engagement pipeline and revenue generation.
Lead the execution of endtoend marketing campaigns and oversee creative development of campaign assets including briefs feedback and rollout for all campaign assets.
Partner with the Product and Sales teams to craft messaging and content that resonates with our target audience while reinforcing Dow Jones reputation and expertise.
Work closely with Regional Marketing Leaders to cocreate the global strategy for Corporates incorporate local insights and track the effectiveness of the plan.
Collaborate with Content Marketing Digital Marketing and Event Marketing teams to orchestrate strategies that drive awareness and engagement within select industries/accounts.
Regularly track and report on key performance indicators (KPIs) with a focus on account revenue growth and engagement.
You Have
A minimum of 12 years of B2B Marketing experience ideally in Field Marketing Industry Marketing and/or Account Based Marketing
Demonstrated success in developing and implementing measurable B2B industry marketing strategies that drive revenue growth.
Account Based Marketing experience driving awareness building a reputation deepening relationships and partnering with sales to drive revenue growth in select accounts is a plus.
Proven experience working with multiple business stakeholders and driving consensus around client centric strategies.
Experience in effectively managing marketing budget and time and ensuring maximum return on investment.
Exceptional communication and presentation skills with the ability to effectively convey complex ideas and concepts.
Ability to thrive in a fast paced dynamic environment and manage multiple priorities.
Adept at datadriven decision making and business management.
Collaborative mindset and the ability to work effectively with crossfunctional teams.
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits.
All qualified applicants will receive consideration for employment without regard to race color religion sex national origin protected veteran status or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability please reach out to us at Please put Reasonable Accommodation in the subject line. This inbox will not be monitored for application status updates.
Reasonable accommodation: Dow Jones Making Careers Newsworthy We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones CMO MarketingJob Category:
Marketing & Product ManagementUnion Status:
NonUnion rolePay Range: 175000..00We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Payforperformance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Director
Employment Type
Full-Time
