Product Marketing Manager Amazon Business, EU Gift Cards

Are you passionate about scaling successful products and creating impact at a global level Join us as Product Marketing Manager for Amazon Business Gift Cards in Europe where youll shape how businesses purchase and use digital payments across the region.

In this highly visible role youll own endtoend marketing initiatives for Gift Cards on Amazon Business from campaign development to execution and optimization. Youll craft value propositions launch innovative marketing channels and develop strategies that resonate with business buyers across Europe. Working closely with global teams youll also influence product development to ensure our offerings meet evolving B2B customer needs.

This is an exceptional opportunity to combine strategic marketing expertise with commercial acumen operating at the intersection of digital payments ecommerce and B2B. Youll drive customer acquisition optimize conversion rates and build strategic partnerships while directly impacting the P&L of a fastgrowing business segment.

If youre excited about leading marketing innovation in the B2B payments space while working with talented teams across Europe and worldwide we want to hear from you.

Key job responsibilities
Business Performance & Strategy
Drive business planning and performance reporting for the Gift Cards segment on Amazon Business to the European Gift Cards leadership
Deliver growth in sales and profitability targets
Coordinate between European and global Gift Card teams and contribute to the global product strategy
Drive alignment across business units (Marketing Sales Product Operations)

Create and execute marketing strategy
Own the marketing strategy and execution for EU Gift Cards on Amazon Business endtoend
Create expand and optimize owned and operated marketing channels with a focus on onsite traffic
Define GotoMarket (GTM) strategies for new gift card products and features
Partner with the Amazon Business and Payments teams to unlock new placements and channels
Drive customer acquisition and adoption
Improve conversion rates by optimizing landing pages and detail page experience
Integrate Gift Cards into broader Amazon Business marketing

Work with product and tech teams to improve customer experience
Build business cases for new features and secure funding
Manage product launches across Europe
Define businessfocused product selection (pack sizes values designs)
Optimize Gift Card pages on Amazon Business

A day in the life
As the Gift Cards Marketing Manager for Amazon Business your day is diverse. You might start by reviewing campaign performance then dive into writing a strategy document. Midday you could be collaborating with EU colleagues on best practices from our consumer marketing or contributing to our regular business reviews to report performance to senior leaders. Walking the digital store keeps you connected to the customer experience. In the afternoon you will connect with partners in the global Product team on feature launches and roadmap alignment. Your role demands agility creativity and an understanding of B2B and gift card customers.

About the team
As the EU Gift Cards team our mission is to offer customers a convenient and thoughtful experience to give and receive gifts. Our team owns Amazon Gift Cards our Balance topup product and the sale of gift cards form other brands on Amazon. This extends across the Amazon consumer website
and Amazon Business.

We are part of the wider EU Payment Products team. The Gift Cards team is part of Consumer Gift Cards (where we also sell our own Amazon Gift Cards and the Top Up solution on our Store) and sits within the EU International Payment Products organization. As such we are the home of all customer payment products including the Cobranded Credit Card and Instalments (buy now pay later).

Were a panEU team with members across several offices our biggest hubs are London and Munich. We take pride in our diversity talent development and a high bar for customer experience.

Experience in professional noninternship marketing
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience managing and measuring marketing performance in various channels
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Ability to effectively manage diverse sets of stakeholders

Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Experience in commercial roles managing or contributing to a P&L

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( to know more about how we collect use and transfer the personal data of our candidates.

m/w/d

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.