Content Marketing - Social Media Specialist - Internal
Content Marketing - Social Media Specialist - Internal
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Our Marketing department at our head office in Richmond BC currently has an opportunity for a:
Content Marketing Social Media Specialist
The Social Media Specialist is responsible for developing content for a wide range of subjects and conceptualizing tactics to increase audience engagement and measurable sales growth. The role is also the voice of London Drugs in social media channels actively engaging followers and shoppers in a dialogue to transform visitors into lifelong customers and advocates for the brand.
This role will collaborate with marketing merchandising and customer care teams to ensure that content is consistent with brand and messaging.
The Social Media Specialist will research and develop inspiring content for multiple social media channels (Facebook Instagram YouTube Tik Tok Twitter Pinterest LinkedIn etc.). This role requires an ability to communicate strongly and effectively with internal and external stakeholders.
As with all positions this person embodies the core essence of the London Drugs Brand Framework by always going above and beyond the expected.
Roles and Responsibilities
- Research and provide recommendations regarding best practices for content for our social channels.
- Lead the planning development and execution of content for channels overseeing the following processes:
- Develop initiatives to increase engagement rates and followers.
- Development of Creative briefs.
- Pitching and presenting ideas and concepts to senior team members.
- Building and maintaining an editorial calendar with team members.
- Creating social media assets when required.
- Working in tandem with the media team to ensure content objectives align.
- Create beneficial content not currently created by agencies or 3rd parties.
- Leading collaboration sessions with internal partners and agencies.
- Monitor listen and respond to users while cultivating new followers.
- Research and provide solutions to support content team goals.
- Work closely in a crossfunctional marketing department for the timely execution of all social media plans including Creative Media PR Merchandising and Retail Operations
- Manage moderation and collaborate with customer care and online sales to address social/blog comments complaints and inquiries.
- Measure and report monthly on engagement and other content metrics.
- Ensure online icons bios and banners are up to date with the most relevant campaign promotion and brand information.
- Regularly publish stories and ensure highlights are always updated.
- Coordinate and attend events; both live streaming and preplanned; must be able to go to locations to create content as needed.
- Support questions and enforce guidelines to storelevel social media accounts
- Excellent communication skills both written and verbal.
- Demonstrate good interpersonal skills when dealing with customers staff & management.
- Strong problemsolving skills.
- Effective negotiation and conflict management skills.
- Outstanding writing and editing skills to create compelling copy that reflects the companys brand voice and encourages action.
- Ability to prioritize and manage multiple projects at once while respecting associated deadlines.
- Ability to work both independently and collaboratively in a team setting.
- 12 years creating and managing significant social communities is an asset.
- Experience managing brand accounts across all major social media platforms (Instagram Facebook TikTok YouTube and Pinterest are all key).
- Experience using social media management software for managing content scheduling handling interactions in realtime and measuring performance.
- Social savvy and advanced understanding of the impact of social media.
- Strong command of Adobe Creative Suite and Canva to create graphics to create engaging posts edit and enhance posts and create reels is a strongly desired asset.
- Experience working with external content creators designers photographers and videographers.
- Understand social media growth tactics per channel including best practices for community engagement.
If you are interested in exploring opportunities but not sure where to start talk to your Manager about this posting then submit your application online.
London Drugs is an equal opportunity employer. The above statements are intended to describe the general nature and level of work applicable to this position and are not intended to be an exhaustive list of all responsibilities duties and skills required.
London Drugs is 100% Canadian owned and is focused on local customers satisfaction. Across Alberta Saskatchewan Manitoba and British Columbia London Drugs 79 stores employ more than 8000 staff dedicated to providing our customers with a superior shopping experience.
At London Drugs we believe in fostering a culture that treats employees like family. We are committed to providing our employees with a supportive and encouraging environment that promotes professional development and advancement. By fostering this approach we aim to create an atmosphere where every employee feels supported appreciated and motivated to contribute their best to the organization.
When we consider employees for new opportunities or promotions we see them as integral members of our work family. Our commitment to treating employees like family is reflected in our practices of open communication recognition of achievements and providing opportunities for continuous learning and skill development. We want our employees to feel a strong sense of belonging and commitment to their success within the organization.
Therefore we focus on promoting from within and we invite you to view all live postings to help advance your career with us. We also hold ManagerInTraining programs and LD Career Weeks to help better educate prepare and support you with your career advancement journey.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
