Head of Marketing
Head of Marketing
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5years
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
At Lyceum College we believe education changes lives and we re looking for a dynamic Head of Marketing who shares that belief and knows how to translate strategy into real growth.
Are you a seasoned marketing leader with a deep understanding of sales processes performance marketing and brand building Are you passionate about driving campaigns that don t just look good but deliver measurable results
If that sounds like you we want to hear from you.
What You ll Do
Lead the marketing department and manage the execution of multichannel campaigns that drive student acquisition and retention.
Work closely with sales leadership to ensure marketing efforts are directly aligned with sales targets lead generation and conversion goals.
Use insights and analytics to shape datadriven strategies and improve campaign effectiveness leveraging AI tools and automation to enhance targeting personalization and performance tracking.
Own and evolve the Lyceum College brand ensuring relevance and resonance in a highly competitive market.
Oversee digital strategy (SEO SEM social email content) and traditional channels to support aggressive growth objectives incorporating emerging technologies where relevant.
Manage and mentor a growing team of marketers creatives and agency partners encouraging a culture of techenabled innovation and experimentation.
Requirements
What You Bring
A minimum of 5 7 years in a senior marketing leadership role preferably within the education FMCG or services industry.
Proven experience in aligning marketing with sales functions to improve lead quality sales conversion and ROI.
Strong command of digital marketing tools CRM systems and marketing automation platforms with exposure to AIenhanced marketing tools and data analytics platforms.
Exceptional leadership communication and project management skills.
A creative datasavvy and commercially focused mindset with a passion for technologyenabled growth.
Lead the marketing department and manage the execution of multi-channel campaigns that drive student acquisition and retention. Work closely with sales leadership to ensure marketing efforts are directly aligned with sales targets, lead generation, and conversion goals. Use insights and analytics to shape data-driven strategies and improve campaign effectiveness, leveraging AI tools and automation to enhance targeting, personalization, and performance tracking. Own and evolve the Lyceum College brand, ensuring relevance and resonance in a highly competitive market. Oversee digital strategy (SEO, SEM, social, email, content) and traditional channels to support aggressive growth objectives, incorporating emerging technologies where relevant. Manage and mentor a growing team of marketers, creatives, and agency partners, encouraging a culture of tech-enabled innovation and experimentation
Education
A minimum of 5 7 years in a senior marketing leadership role, preferably within the education, FMCG, or services industry. Proven experience in aligning marketing with sales functions to improve lead quality, sales conversion, and ROI. Strong command of digital marketing tools, CRM systems, and marketing automation platforms, with exposure to AI-enhanced marketing tools and data analytics platforms. Exceptional leadership, communication, and project management skills. A creative, data-savvy,
Employment Type
Full Time
