Email Specialist
Email Specialist
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Job Description
We are seeking an organized and detailoriented Email Specialist to join our Lifecycle & Performance Marketing team. Reporting to the Manager of Lifecycle & Performance Marketing you will help bring our 1:1 marketing campaigns to life across email and SMS channels. This role is critical in ensuring the successful execution of campaigns by managing workflows coordinating stakeholders and upholding quality and compliance standards. Youll collaborate across departments such as Marketing CRM Ticketing Digital Labs and Global Partnerships acting as a central figure in guiding campaign operations and optimizing results.
Position Type: Contingent 12month contract
- Manage a high volume of campaign requests across multiple brands ensuring timely onbudget and onbrief delivery.
- Serve as the main point of contact for project kickoffs timeline planning and feedback loops.
- Coordinate campaign launches and maintain alignment with the broader marketing calendar.
- Collaborate with internal and external teams to review and refine briefs assets and copy.
- Ensure all communications adhere to brand guidelines and performance standard processes.
- Proofread content for accuracy grammar and formatting; ensure working links and accurate visual rendering.
- Craft compelling onbrand email content including subject lines body copy and calls to action.
- Customize and design email templates using draganddrop tools or basic HTML.
- Schedule and send emails based on efficient timing strategies and audience segmentation.
- Conduct A/B tests (e.g. subject lines layout CTA placement) to improve campaign performance.
- Track campaign metrics such as open rates clickthrough rates and conversions.
- Generate performance reports and identify insights to optimize future campaigns.
- Ensure compliance with data privacy and antispam legislation (e.g. CASL PIPEDA GDPR).
- Maintain clean segmented email lists and manage optin/out preferences.
- Monitor and troubleshoot deliverability issues ensuring emails reach the inbox successfully.
- Develop strong crossfunctional relationships to understand business objectives.
- Provide guidance on best practices and strategic input to improve campaign outcomes.
Qualifications :
Note: Before reviewing the qualifications listed below we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the Message to the Hiring Manager section of our online application.
- 2 years of experience in email marketing CRM or related digital marketing roles.
- Strong knowledge of email platforms (Salesforce Marketing Cloud) with the ability to create an email and deploy the email within Salesforce Marketing Cloud.
- Copywriting experience.
- Familiarity with A/B testing frameworks and campaign analytics tools.
- Understanding of compliance standards (e.g. CASL PIPEDA GDPR).
Additional Information :
Apply by: May 27 2025
We thank all applicants for their interest however only those selected for an interview will be contacted.
At MLSE we are committed to building an equitable diverse and inclusive organization.
We are an equal opportunity employer and we do not discriminate on the basis of race ancestry place of origin colour ethnic origin citizenship creed sex sexual orientation gender identity gender expression age record of offences marital status family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
