Senior Strategy Manager - Customer
Senior Strategy Manager - Customer
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Job Description
The Senior Manager Customer & Marketing Strategy is a pivotal leader driving ASOS growth through customercentric strategies. This role is responsible for shaping and executing a comprehensive Customer Strategy designed to maximise customer value loyalty and engagement. Working at the intersection of data strategy and innovation this role ensures alignment with ASOS overarching Marketing Strategy across all channelsincluding email push onsite paid media and customer care.
The successful candidate will collaborate crossfunctionally with teams such as CRM Media Investment Customer Insights Digital Product Tech and Data Science as well as external partners owning key customer propositions and implementing initiatives informed by data and insights. This role will also champion ASOS commitment to delivering exceptional customer experiences and measurable business impact.
The Details
Strategy & Insight
Develop and drive the strategy behind customerfacing propositions this may look like ASOS Premier Loyalty AI fashion tools and other growth drivers.
Partner with insights analysts and research agencies to own insights across the endtoend customer journey including NPS and CX metrics to identify pain points and commercial opportunities.
Monitor competitive landscape and trends to ensure ASOS maintains its edge in customer innovation.
Business Partnering & Implementation
Collaborate with Product and Tech to align roadmaps and key tests with strategic customer needs and experience priorities.
Lead crossfunctional working groups with Product Tech Trade Marketing etc. teams to translate insights into tangible gotomarket plans ensuring timely delivery of initiatives with clear performance measures.
Support senior leadership on additional bespoke strategic projects and CEO / Boardlevel presentations when required.
Qualifications :
About You
Has some experience in management consulting / strategy role with general knowledge of marketing interest in ecomm / fashion retail businesses preferred
Proven track record of creating and executing a customercentric strategy across multiple communication channels in a global organization
Strong analytical and strategic thinking skills with the ability to translate data into actionable insights (advanced proficiency in Excel is a must and understanding of SQL preferred)
Solution oriented selfstarter that uses their problemsolving skills to inform decision making and achieve the best outcomes for the business
Demonstrated leadership and project management experience particularly in crossfunctional settings which may include management of 1 2 analysts and external partners such as CRM / Analytics agencies
Exceptional skills in influencing and collaborating with senior leadership to drive strategic decision making and alignment across the organization
Strong awareness of current trends Retail Market conditions with theability to recognise game changing innovations and introduce relevant capability improvements
Additional Information :
BeneFITS
Employee discount (hello ASOS discount!)
ASOS Develops (personal development opportunities across the business)
Employee sample sales
Access to a huge range of LinkedIn learning materials
25 days paid annual leave an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance which you can choose to take as extra cash or use towards other benefits
Why take our word for it Search #InsideASOS on our socials to see what life at ASOS is like.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
