Director, North America Regional Marketing
Director, North America Regional Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
The Director of Regional Marketing will oversee the development and execution of integrated marketing campaigns across North America with a focus on driving pipeline generation accelerating revenue growth and increasing market share. Reporting to the VP of Integrated Marketing this role will drive alignment with sales targets channel strategies product strategy and overall company objectives.
This individual will collaborate closely with North America sales teams and act as a trusted advisor to sales leadership. Success in this role requires a deep understanding of the cybersecurity market Mimecast solutions while building strong relationships with key customers and partners.
Additionally you will lead and mentor a team of regional marketing managers fostering their development to meet revenue goals in the US Canada and Mexico. This role will also partner with global marketing teams and BDR/SDR leadership on campaigns content digital and product marketing initiatives.
What Youll Do:
North America Integrated Marketing Plan: Partner with North America Sales leaders to develop own and execute comprehensive regional marketing strategies aligned with revenue targets and business objectives across the United States Canada and Mexico. Manage the annual field marketing budget for North America
Global Campaign Collaboration. Collaborate with the Growth Marketing team to plan and execute integrated North America campaigns aligned with global initiatives and highpriority markets. Develop innovative gotomarket strategies for product launches and market expansion and partner with sales leadership to target key markets and growth verticals.
Customer Experiences. Deliver exceptional customer experiences and achieve pipeline targets through the flawless execution of Mimecasthosted events key industry conferences like RSA and Blackhat technical alliance partner events and regional roadshows. Organize executive engagement programs including customer advisory boards Clevel roundtables and customer dinners to showcase success stories and drive crosssell opportunities.
AccountBased Marketing (ABM) Strategy. Develop and implement an AccountBased Marketing (ABM) strategy to support Target Account Sales efforts by engaging key accounts and buyers with personalized memorable campaigns. Execute ABM and Clevel initiatives to accelerate opportunities integrate partner comarketing programs into regional plans and launch targeted programs to drive new account growth.
Pipeline Generation and Optimization. Manage and monitor pipeline creation and followup of Qualified Accounts from Marketing to Business Development Representatives (DDRs) and Sales teams to achieve pipeline and revenue targets. Establish KPIs and metrics to measure program effectiveness while providing regular reporting on pipeline impact ROI and overall performance
Partner Marketing. Drive growth by developing and executing joint gotomarket (GTM) plans with strategic channel partners and technical alliance partners. Collaborate on initiatives that support our growth objectives and enhance market reach through combined efforts.
What Youll Bring:
10 years of B2B marketing experience with at least 5 years in cybersecurity or enterprise software. Passion for monitoring and reporting on key metrics and pivoting marketing plans based on results
Proven track record of driving pipeline and revenue growth through field marketing programs. Passion for working with sales teams and ability to influence others cross functionally
Comfortable with daytoday execution and longerterm planning
Experience with marketing automation platforms (Marketo Eloqua) and CRM systems (Salesforce)
Experience leading teams of 7 marketing professionals
Willing to travel 30% of the time
Strong understanding of enterprise security solutions and buyer personas. Deep understanding of the cybersecurity landscape and competitive dynamic
Bachelors degree ; MBA preferred
What We Bring:
We are Mimecasters. And we are agents of change. We pride ourselves on fostering a supportive inclusive and dynamic environment where your expertise and leadership can truly shine. As part of our team youll collaborate with passionate professionals committed to safeguarding businesses globally with cuttingedge AIpowered security and resilience solutions.
#LIND1
DEI Statement
Cybersecurity is a community effort. Thats why were committed to building an inclusive diverse community that celebrates and welcomes everyone unless theyre a cybercriminal of course.
Were proud to be an Equal Opportunity and Affirmative Action Employer and wed encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.
We consider everyone equally: your race age religion sexual orientation gender identity ability marital status nationality or any other protected characteristic wont affect your application.
If you require any adjustments or accommodations due to a disability or any other reason that may help you in your interview process please let us know by emailing
Due to certain obligations to our customers an offer of employment will be subject to your successful completion of applicable background checks conducted in accordance with local law.
Required Experience:
Director
Employment Type
Full-Time
