Sr. Manager, Website Strategy & CRO
Sr. Manager, Website Strategy & CRO
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Job Description
TruGreen accepts applications on an ongoing basis.
Job Description
TruGreen is committed to providing personalized attention for our associates. We focus on developing our people by building proud dynamic teams while helping associates reach their personal and professional goals. We continuously strive to make TruGreen an employer of choice and a great place to work!
Position Overview
Responsible for driving the performance user experience and conversion optimization of TruGreens website and landing pages. This role plays a key part in shaping the digital customer journeyfrom first visit to lead submission and beyondby blending datadriven insights with creative problemsolving. The Senior Manager will collaborate across marketing UX analytics and technology teams to deliver a seamless highperforming online experience that balances brand storytelling with measurable results.
Responsibilities
Own the strategic roadmap for the website and lead the evolution of TruGreens digital customer experience.
Identify conversion friction points and partner with internal teams to develop and prioritize solutions.
Lead the optimization of key landing pages product pages and lead funnels to maximize engagement and conversion.
Design and manage a robust testing roadmap (A/B multivariate personalization) focused on performance and user insights.
Work with UX/design and development teams to execute tests and measure impact.
Analyze test results and site behavior to uncover actionable insights and continuous improvement opportunities.
Partner with the Marketing Technology and IT teams to ensure website enhancements are aligned with our broader MarTech stack.
Evaluate and implement tools that support CRO personalization behavioral tracking and attribution.
Ensure a seamless connection between the website CRM analytics platforms and other key systems.
Partner closely with paid media SEO product analytics and creative teams to align digital goals.
Support campaign landing page development ensuring consistent brand experience and performance.
Serve as the goto expert for web performance CRO best practices and conversion strategy.
Establish KPIs and reporting dashboards to track site and test performance.
Regularly report out insights and recommendations to senior marketing and digital stakeholders.
Monitor site analytics to flag emerging opportunities and areas of concern.
Education and Experience Requirements
68 years of experience in digital marketing website strategy CRO or a related role
Strong background in A/B testing tools and methodologies (e.g. Optimizely VWO)
Solid understanding of website analytics (GA4 Hotjar etc.)
Experience working with crossfunctional web development UX and creative teams
Strong attention to detail with a passion for user behavior and digital experience
Excellent communication skills able to translate data into compelling stories and actions
Familiarity with CMS platforms (e.g. WordPress Drupal etc.)
Knowledge Skills and Abilities
Deep understanding of website architecture user experience (UX) principles and digital customer journeys with the ability to develop and execute strategic roadmaps.
Expertise in A/B testing multivariate testing and personalization strategies with a focus on improving website performance and lead conversion.
Strong analytical skills with the ability to interpret website metrics (GA4 Hotjar etc.) identify trends and translate data into actionable insights.
Experience with CRO and testing platforms (e.g. Optimizely VWO) CMS platforms (e.g. WordPress Drupal) and marketing technology integrations (CRM analytics and attribution platforms).
Ability to manage and prioritize multiple initiatives simultaneously ensuring timely execution of website enhancements and testing roadmaps.
Skilled at working crossfunctionally with marketing product UX analytics and development teams influencing stakeholders with datadriven recommendations.
Creative thinker with a problemsolving mindset capable of identifying conversion friction points and proposing innovative solutions.
Excellent written and verbal communication skills with the ability to translate complex data into clear compelling insights and recommendations for senior stakeholders.
Deep empathy for the customer experience with a focus on creating seamless and engaging digital interactions.
Comfortable working in a fastpaced testandlearn environment with the ability to adapt to shifting priorities and emerging trends.
Physical Demands & Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to:
Sit stand and walk
Use hands and arms to handle feel or reach
Speak and hear
Use close vision abilities
Occasionally required to:
Lift or move up to 25 lbs.
Stoop kneel crouch or crawl
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Noise level
* Low to moderate
Adverse Conditions
* Minimal
Ability to speak read and write fluently in English is required.
You MUST BE physically located in the United States while performing this job.
TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills dedication and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment we aim to leverage the unique experiences of veterans creating a richer more dynamic workplace.
Pay Ranges
$114013.00 $190020.00This range is based on the qualifications necessary for the position including experience training and other considerations permitted by that may be used when making an offer may include a candidates skills experience and geographic location the expected quality and quantity of work and internal pay alignment as needed. Most candidates will start in the bottom half of the pay upper end of the range will generally be reserved for candidates with extensive employees pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation we offer benefits including Medical/Dental/Vision insurance and Companymatching 401(k) in addition to other programs and perks.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more please visitEEOC/EEO TruGreen ().
California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership we collect personal information about you potentially including personal identifiers contact information protected classifications prehire information professional or employmentrelated information education history and/or medical information for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records) preemployment drug testing and references.
Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
TruGreen performs preemployment testing.
To view our disclaimer Experience:
Chief
Employment Type
Full-Time
Key Skills
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