Head of Brand Safety, International, Twitch Ads

We are seeking an experienced Brand Safety leader to join Twitchs Sales team in Europe. In this strategic role youll be responsible for developing and executing brand safety initiatives that protect both advertiser interests and Twitchs community values. Youll serve as the primary liaison between our advertising partners and internal stakeholders in markets outside of North America ensuring Twitch remains a trusted platform for brands while maintaining its unique community culture. You will be partnering with a counterpart in the US to drive global initiatives and practices but will be expected to be the SME for regions outside North America.

Key job responsibilities
* Lead the development and implementation of Twitchs brand safety strategy for the European and international advertising markets
* Partner with the North America Brand Safety team and key stakeholders across Twitch Trust & Safety Legal Product and Comms teams to formulate and enhance platform policies that address advertiser concerns
* Build and maintain relationships with key industry stakeholders representing Twitch in brand safety discussions and forums
* Drive educational initiatives for brands and agencies about Twitchs brand safety measures and capabilities in collaboration with your US counterpart to ensure consistency globally
* Drive internal educational initiatives to ensure the Amazon Ads sales teams are versed on the topic of Brand Safety and what this looks like on Twitch
* Provide strategic counsel to senior leadership on brand safety matters particularly during critical incidents
* Collaborate with Product teams on brand suitability tools as well as thirdparty ad verification partnerships and integrations when necessary. Foundational knowledge of Brand Safety expectations across different markets is intrinsic as you will be delivering feedback through a global lens.
* Develop and implement crisis management protocols for brand safety incidents in your regions
* Create and maintain documentation of brand safety policies procedures and best practices

A day in the life
Work closely with cross functional partners in product and GTM to build and own the elements of the longterm brand safety strategy and initiatives that benefit Twitchs community of advertisers
Deliver on the vision of Twitch being a safe place for brands to participate in livestreamed content.
Assess and adopt best practices that focus on brand safety elements including viewability ad fraud and the context in which advertising appears.
Influence product teams to build and improve 1P and 3P safety and suitability solutions based on customer feedback own business relationships with 3P vendors and be an SME on client expectations for ad verification solutions.
Support gotomarket strategy for brand safety tools and controls
Serve as a point of contact for safety crisis escalations that impact advertisers.
Maintain and optimize external and internal brand safety content hubs.
Participate in regular meetings with teams in EMEA and APAC time zones. Partner with regional sales teams in Latin America EMEA and APAC to understand marketspecific needs and use it to inform brand safety priorities.
Engage internal stakeholders maintain timelines and ensure commitments and deliverables are met.


About the team
Twitch strives to be a safe and inclusive place for creators viewers and brands to create and participate in live entertainment. Were committed to supporting our advertiser community to ensure that advertisers are able to match their content to the most appropriate and relevant channels on Twitch. Brand Safety is one of the most important issues facing the Advertising community. This is a dedicated role within our Ad Sales organization designed to drive the work that is centered around advertisers. You will educate and communicate our Brand Safety philosophy approach policies and enforcement processes to our business partners.


Experience in marketing or marketing research
Experience building executing and scaling crossfunctional marketing programs
Experience driving direction and alignment with crossfunctional teams
Experience using data and metrics to measure impact and determine improvements
Experience presenting metrics and progress to goal to senior leadership
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Demonstrated interest and commitment to digital safety.
Handson experience in brand safety on the agency platform or brand side.
Basic technical understanding and experience with 3P verification vendors and their solutions.
Fluency in English

Experience with creating GTM initiatives at scale
Experience in digital advertising social and UGC space content moderation trust & safety or related fields
Proven track record of successfully managing complex stakeholder relationships at senior levels
Deep understanding of digital advertising ecosystem and brand safety challenges in social and UGC space
Experience in crisis management and rapid decisionmaking under pressure
Knowledge of EU digital advertising regulations and industry standards
Experience with live streaming or gaming platforms preferred
Fluency in English required; additional European languages are a plus

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