Marketing Analytics Specialist-Senior Associate
Marketing Analytics Specialist-Senior Associate
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1 Vacancy
Job Description
Join Chases Marketing Analytics Team where datadriven customercentric decisions are at the heart of our marketing strategy. Be part of a team that values strategic thought partnership and insightdriven action to deliver worldclass marketing.
As a Marketing Analytics Specialist within the OmniChannel Analytics team you will transform data into actionable insights across all paid channels. You will collaborate with Media Performance Marketing and various Lines of Business to enhance campaign performance and drive strategic media plans. Your role will be pivotal in optimizing marketing performance through data analysis visualization and storytelling.
Job Responsibilities:
- Conduct analytical assessments of campaign performance identifying key success drivers.
- Establish and track campaign performance KPIs communicating insights to senior marketing partners.
- Aggregate data from multiple platforms to provide a comprehensive campaign view.
- Lead performance review calls with stakeholders.
- Forecast business KPIs and report progress against goals.
- Partner with analytics and media teams to design tests measuring media execution efficacy.
- Collaborate with media teams to advise on strategic media plans using datadriven insights.
- Define tracking tagging and measurement requirements for campaigns and tests.
- Lead Tableau dashboard development for comprehensive paid channel analysis.
- Serve as a trusted advisor to stakeholders fostering relationships and challenging the status quo through data storytelling.
Required Qualifications Capabilities and Skills:
- Bachelors Degree in a quantitative or marketing discipline and 3 years of experience in a marketingfocused analytics role.
- Familiarity with web analytic tools (Adobe Analytics Google Analytics).
- Experience with data transformation using Tableau or Alteryx
- Proven problemsolving skills using data.
- Proficiency in Excel.
- Ability to understand business context and identify opportunities in data.
- Selfstarter with strong problemsolving skills.
- Detailoriented and capable of managing multiple tasks.
- Strong communication skills for diverse audiences.
Preferred Qualifications Capabilities and Skills:
- Experience in media buying media analytics or OmniChannel analytics.
- Experience with media buying platforms (Facebook Pinterest DV360 Trade Desk).
Required Experience:
Senior IC
Employment Type
Full-Time
