Senior Director, Customer Analytics
Senior Director, Customer Analytics
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$ 136000 - 219650
1 Vacancy
Job Description
Job Description:
You will be part of Merkles expanding Customer Analytics practice that guides the strategy and supports the implementation and activation across channels from leading CDP solutions such as Adobe Experience Platform ActionIQ Lytics mParticle Salesforce C360A and Interaction Studio. The goal of our practice is to help clients deploy these platforms maximize the usage and demonstrate Return on investment from driving realtime personalization and omnichannel orchestration.
Responsibilities:
Lead CDP engagements by providing expertise in the strategy design development and delivery of marketing omnichannel use cases and customer journeys.
Develop and execute roadmap for a CDP platform ensuring alignment with business objectives integration with organizations Martech ecosystem and deliver measurables results that drive incremental benefits.
Build frameworks required to define use cases based on a detailed understanding of clients needs and goals.
Conduct audience analyses using data attributes and business knowledge developing audiences based on testing and targeting strategies.
Provide CDP inplatform expertise data strategy audience analytics for crosschannel customer engagement testing and measurement.
Guide use case development to improve business KPIs based on client goals CDP functionality data availability and organizational readiness.
Manage transformation through journey mapping insight development development of transformational roadmaps and value quantification.
Guide activation and orchestration of audiences across partners such as Google Facebook ESPs DSPs and app platforms.
Have a deep understanding of the nuances in marketing to customers across different verticals and environments.
Develop measurement frameworks learning agendas and approach to demonstrate value realization and impact.
Be a subject matter expert translating technology into organizational goals and measurable results.
Build and present data and technology use case recommendations and performance reports to clients.
Collaborate with leadership partners and partner agencies to turn ideas into actionable plans.
Lead client meetings and discussions define project goals and engagement approach lead discovery sessions workshops and deliverable reviews and manage daily delivery efforts.
Demonstrate strong analytical project management storytelling and communication skills.
Partner with project managers to develop detailed project plans ensuring the timeliness quality of deliverables and alignment with client expectations.
Stay current with trends in the Adtech/Martech Ecosystems and provide thought leadership driving innovation to meet client needs.
You will report to VP Analytics.
Qualifications:
9 years of experience in marketing technology strategy preferably within digital agencies consulting martech or adtech organizations.
Experience in the B2B and B2C environments with a deep understanding of omnichannel marketing strategies.
Skilled in executing marketing campaigns across multiple channels including search display email site and mobile.
Knowledge of customer journey mapping segmentation and personalization.
Familiarity with CDPs/DMPs is preferred.
Proven experience leading crossfunctional teams in a fastpaced environment.
Proven problemsolving and consulting skills with a proactive approach to taking initiatives.
Indepth knowledge of the endtoend consulting process from strategy design to execution.
Capable of summarizing important findings and insights and providing actionable recommendations.
Excellent written and oral presentation skills.
Strong client management skills including managing expectations delivery and providing thought leadership.
Strong writing presentation and clientfacing communication skills with experience translating data analysis into actionable marketing recommendations and presentations; proficiency in PowerPoint is essential.
Attention to detail and the ability to iteratively incorporate feedback from both internal and external sources.
The annual base salary range for this position is $136000$219650. Placement within the salary range is based on a variety of factors including relevant experience knowledge skills and other factors permitted by law. Additionally this position is eligible for discretionary incentive compensation.
Benefits available with this position include:
Medical vision and dental insurance
Life insurance
Shortterm and longterm disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Dentsu also complies with applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and policies. For more information regarding dentsu benefits please visit .
Applications are being accepted on an ongoing basis.
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Location:
Chicago N. StateBrand:
MerkleTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.
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Required Experience:
Exec
Employment Type
Full-Time
