This highly visible role will work across AWS Software & Technology partners globally to develop and implement strategic plans that include building awareness generating demand and driving pipeline and revenue. The ideal candidate will have a deep understanding of B2B marketing strategies coupled with handson experience in integrated marketing digital demand generation and partner or alliance marketing. You will be the subject matter expert for marketing partner solutions with and through partners across sales segments and geographies.
The role will partner with product field brand digital partner marketing teams and agencies to define and execute a global demand content and campaign strategy that drives acquisition and engagement. You will develop targeted marketing programs aligned with business priorities that engage and nurture prospects throughout the buyers journey measuring and optimizing performance against goals and ultimately driving conversion and revenue growth. You will work closely with partners and our Geo based partner teams to help execute these programs regionally and be an expert resource on marketing processes and guidelines for partners.
This role requires a proven leader with the demonstrated ability to think strategically to build and convey compelling value propositions and content with technology partners. They will work closely with partners partner management and marketing teams to identify specific usecases customer personas and industry verticals to build and deliver joint value propositions for using AWS.
The ideal candidate will have creative ideas extensive analytic and datadriven customer demand generation experience and a proven track record of driving successful demand generation programs. The ability to effectively communicate across both technical and nontechnical audiences is critical. You should be detailoriented and organized capable of handling multiple projects at once and comfortable dealing with ambiguity and rapidly changing priorities. A solid understanding of the cloud landscape and software providers are critical to this role.
At AWS we prize innovation agility and a builder mentality. The organization is purposefully flat to enable fast decisionmaking and we are empowered to resolve issues deliver new ideas and optimize existing ones that serve our customers. This is an individual contributor role that is both strategic and tactical where you will ideate build execute measure and optimize programs that deliver value to customers and partners as both the musician and the composer.
This is a unique opportunity to play a key role in an incredibly fastgrowing business where you will work with some of the leading technology providers. AWS gives customers secure scalable global cloud infrastructure while paying only for what they use. Scaling through partners is a key part of how we help customers move to cloud services that power strategic workloads. If you have an entrepreneurial spirit a history of success creating highimpact partner marketing programs experience with large ISV partners and love helping partners reach their full potential this position might be just for you.
About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value worklife harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.
Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employeeled affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledgesharing mentorship and other careeradvancing resources here to help you develop into a betterrounded professional.
6 years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Experience driving direction and alignment with large crossfunctional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit
for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106400/year in our lowest geographic market up to $185000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.