Principal Product Marketing Manager, Creative Cloud B2B, Digital Growth

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

The Opportunity

We are looking for a strategic and experienced individual to lead the business and gotomarket strategy for Creative Cloud SMB customers in our Digital and Phones segments. You will shape how we bring products to market influence product strategy and solve challenges for small teams around the world!

This is a high visibility and highimpact role. By bringing to bear keen business intuition and partnering with crossfunctional teams you will develop acquisition expansion and retention strategies to ensure we hit inquarter and inyear business targets. You will make the onestop shop for small teams looking to purchase Creative Cloud and build marketing strategies to encourage growth usage and foster loyalty of this audience.

What you will do

• Own Creative Cloud Business and GoToMarket Strategy. Craft messaging packaging offer and launch plans for our Digital and Phones segments to drive adoption and revenue growth.

• Deeply Understand Customers. Lead customer and market research with SMB prospects to identify target audience needs prioritize use cases build messaging & positioning inform business strategy and guide product roadmaps all while championing the voice of the customer.

• Drive Business Impact. Identify and advocate for optimizations across the entire customer journey. Spearhead crossfunctional initiatives that deliver nonlinear business growth and drive success against awareness and perception site visits trials and active use.

• Develop Marketing Strategy. Develop discovery acquisition expansion and retention marketing strategies through analysis of existing journeys and understanding user behavior including but not limited to industrybased marketing strategies for SMB prospects.

• Lead With Influence. Act as a change agent to bring clarity and direction in a highly matrixed organization across GTM Growth Digital Paid Media Analytics Finance and others. Ensure flawless execution of crosschannel campaigns digital journey optimizations conversion and engagement optimization across Adobe surfaces and other strategic SMB digital initiatives.

• Communicate Effectively. Regularly engage with VP leadership to deliver insights (e.g. Quarterly Business Reviews) drive recommendations and guide investment.

What you will need to succeed

• 10 years in product marketing or related strategic marketing rolepreferably in creative or marketing SaaS.

• Demonstrated experience owning and driving successful GTM strategy and execution for SMB customer segments.

• Excellent storytelling writing and communication skills able to distill complex ideas into powerful and relevant customerfacing messaging.

• Track record of influencing product roadmap based on customer/market insights and datadriven analysis.

• Proven experience managing through ambiguity and making sound decisions with incomplete data; demonstrated ability to assess tradeoffs thoughtfully prioritize and maintain a bias for action.

• Exceptional crossfunctional leadership and ability to drive complex initiatives in matrixed environments with marketing and product.

• Familiarity with Creative Cloud solutions and creative processes a plus.

• MBA or equivalent experience a plus.

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and shortterm incentives are in the form of sales commission plans. Nonsales roles starting salaries are expressed as base salary and shortterm incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for longterm incentives in the form of a new hire equity award.

StateSpecific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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