Senior Integrated Campaign Manager

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin the most advanced customer service AI agent on the market lets businesses deliver alwayson impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite which provides AI enhanced support for the more complex or high touch queries that require a human agent.

Founded in 2011 and trusted by nearly 30000 global businesses Intercom is setting the new standard for customer service. Driven by our core values we push boundaries build with speed and intensity and consistently deliver incredible value to our customers.

Whats the opportunity

Lead highimpact campaigns. Drive pipeline. Shape our biggest brand moments.

Were looking for a Senior Integrated Campaign Manager to lead the strategy and execution behind audience acquisition and promotion for Intercoms most highprofile events. This is a highly crossfunctional role bringing together event marketing and demand generation to fuel our pipeline and amplify our brand at scale.

Youll partner with teams across the business from Product Marketing and Brand to Sales and Content to develop and execute fullfunnel campaigns that deliver measurable results. This is a role for someone who knows how to craft an integrated experience across channels thrives in fastpaced environments and is energized by bringing big visible campaigns to life.

The ideal candidate is skilled in defining a complete audience acquisition journey and can lead complex multichannel promotional efforts in tight partnership with a crossfunctional team. You enjoy building and scaling demand generation programs in a fastpaced collaborative environment. You are skilled at orchestrating an integrated campaign and have a proven track record of hitting registration and pipeline goals. You have a proven track record of being datadriven operational in your approach and leading innovative campaigns to success.

What will I be doing

• • Preevent and Postevent Campaign Planning and Execution: Develop and execute integrated campaigns that drive attendance to Intercoms largest events. Create thoughtful postevent campaigns which continue to drive engagement and convert pipeline.
  • Project Management:Manage the endtoend campaign process including planning execution and tracking of tactical execution. Ensure all campaign deliverables are aligned to channels and objectives.
  • Data Analysis & Reporting: Analyze campaign performance data including funnel metrics to derive insights and make datadriven recommendations.
  • Lead Followup & Funnel metrics: Manage the postevent process for lead routing and pipeline progression. Monitor and report on funnel metrics to inform campaign strategy.
  • Collaboration: Partner closely with cross functional teams including sales PMM content field and brand to ensure campaign alignment with business objectives to maximize impact
  • Optimization: Monitor and optimize campaigns through A/B testing segmentation and other best practices to improve effectiveness and efficiency

What Skills Do I Need

• 5 years of demand generation experience at a B2B technology company. Industry experience is a plus.
• Proven track record of developing and executing integrated campaigns for largescale events that generate pipeline
• Writing skills with the ability to communicate complex ideas in simple terms with brand voice and conversion in mind across multiple campaign channels
• Analytical skills with the ability to interpret data and make datadriven decisions
• Understanding of funnel metrics and their impact on campaign strategy
• Project management skills with a track record of managing multiple projects simultaneously with a strong attention to detail
• Experience using automation and analytics platforms such as Marketo Salesforce Tableau and Outreach.
• Past experience in event planning and management of event software platforms is preferred.

Bonus Skills & Attributes

• Experience with email marketing product marketing social advertising

Benefits

We are a welltreated bunch with awesome benefits! If theres something important to you thats not on this list talk to us!

• Competitive salary and meaningful equity
• Catered lunch every weekday plus a variety of snack foods and a fully stocked kitchen
• Comprehensive medical dental and vision coverage
• Flexible paid time off policy
• Paid Parental Leave Program
• 401k plan
• Inoffice bicycle storage
• Fun events for Intercomrades friends and family!

The base salary range for candidates within the San Francisco Bay Area is $152625 $177375. Actual base pay will depend on a variety of factors such as education skills experience location etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Policies

Intercom has a hybrid working policy. We believe that working in person helps us stay connected collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least two days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time and do not challenge or confront anyone for their views on nonwork related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race color religion creed national origin ancestry sex gender age physical or mental disability veteran or military status genetic information sexual orientation gender identity gender expression marital status or any other legally recognized protected basis under federal state or local law.

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