B2B Marketing Manager (f/m/x)

Job Description

bonial helps you save time money and paper!

We are a digital advertising partner for offline businesses we support retailers in their marketing activities and help them find a new audience. Would you like to join and be a part of digitalisation of retail

bonial is part of Axel Springer SE and is the leading Drive to Store partner in Germany and France. Every day we inspire millions of users by connecting them to their favourite shops and brands via our platforms and in Germany and in France.

bonial welcomes both full and parttimers!

As a B2B Marketing Manager (f/m/x) at bonial you will be responsible for developing and implementing marketing strategies geared towards our business customers from large retail chains to innovative brand partners. You will position bonial as a thought leader in the retail media sector and strengthen our visibility in relevant channels.

Your responsibilities:

• Strategy Development:
  • Developing marketing strategies to address business clients
  • Positioning the bonial brand within the B2B market
• Content Marketing:
  • Creating target groupspecific content such as whitepapers case studies blog posts and infographics
  • Leading content initiatives including bonial website relaunches and extensions
  • Managing the bonial B2B newsletter and ensuring consistent application of corporate identity
• Campaign Management:
  • Using performance marketing tools (e.g. LinkedIn Ads) to drive campaign effectiveness
  • Booking ads in relevant digital trade publications (e.g. Horizont Lebensmittelzeitung)
• Trade Fairs & Event Management:
  • Organising bonials presence at trade shows conferences and networking events (e.g. booth setup speaker slots sponsorship packages)
  • Planning bonialhosted B2B events (e.g. Bonial Retail Summit)
• Market & Competitor Analysis:
  • Monitoring market trends and competitor activities
  • Analysing insights and translating findings into strategic recommendations
• Lead Generation & Qualification:
  • Planning and executing multichannel lead generation campaigns (e.g. via LinkedIn email marketing webinars)
  • Collaborating with the Sales team to qualify leads and support pipeline growth
• Reporting & KPIs:
  • Defining and tracking relevant KPIs to measure marketing effectiveness
  • Conducting regular performance reviews and identify areas for optimisation

Requirements

Your profile:

• Degree in Marketing Communications Business Administration or a comparable qualification
• At least 3 years of experience in B2B marketing ideally within a technologydriven or digital environment
• Experience with marketing technologies (e.g. HubSpot Google Analytics LinkedIn Campaign Manager)
• Excellent project management skills with the ability to manage multiple priorities
• Proven experience in planning and executing events and industry trade fairs
• Strong sense for relevant content and very good communication skills in both German (level C1C2) and English
• Independent and structured way of working and a high degree of initiative
• Strong team player with a collaborative mindset and enthusiasm for crossfunctional collaboration

What we can offer you:

Diversity proud to be an equal opportunity workplace where we aim to enable everyone to show up as their full selves. We are committed to equal employment opportunity and to being a safe space regardless of race religion sex sexual orientation age disability gender gender identity or gender expression.

Development strong support for your professional development backedup by a feedback culture to help you identify your strengths and opportunities.

Wellbeing we believe mental health is as important as being fit. Thats why were giving you free access to a mental health app. In terms of physical training other than our awesome gym in the office we also cover part of the subscription to the Urban Sports Club. We can also offer you a corporate pension scheme so you dont have to worry about your retirement.

Sustainability together with our Green team we offer you the opportunity to engage in projects that promote sustainability environmental development and the impact that we make on our planet.

Flexibility we offer flexible hours and the option of working from abroad. We offer 28 days of holiday additionally you get an extra day for each calendar year (up to 30 days) and other occasions (moving working on a social project etc).

Modern office Zen Rooms where employees can pray relax or simply have some quiet time; fully equipped gym in the office and a roof terrace for amazing social events.

Free lunch whenever youre at the office we offer you different lunch options and its all on us! Enjoy your lunch at a nearby restaurant that partners with us! Hot and cold drinks fruit regular varied and healthy breakfasts and other snacks at the office are of course always available for free for our employees.

Social Culture which encourages people to start conversations build relationships and participate together in the community through regular team events.

Visa Sponsorship we provide visa sponsorship for those of you who are eager to join us from outside of Germany.

If you think you could fit the bill wed love to hear from you!

You can check out our Instagram or read more about bonial culture and tech on .