Principal Consultant - Marketing Technology Solutions
Principal Consultant - Marketing Technology Solutions
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
This is a remote position.
About The Job: We are a leading provider of innovative business solutions dedicated to empowering organizations through data management services and advanced marketing technology analytics AI and customer data solutions. We are looking for a dynamic and experienced professional to join our team as a Principal Consultant Marketing Technology Solutions. This role is expected to support client project delivery as a marketing technology and data management practitioner.
The Principal Consultant Marketing Technology Solutions will be responsible for leading client projects managing a delivery team collaborating on MarTech Solutions gotomarket and supporting resource enablement and presales. Ideal candidates should be comfortable leading large and small teams demonstrate strong strategic thinking and problemsolving abilities communicate and present effectively should excel at relationship building and embrace a collaborative teamfirst approach.
Key Responsibilities:
- Solution Delivery (90% of time):
- Support client projects through senior advisory delivery leadership and / or solution architecture to maintain ontime onbudget project delivery and client satisfaction.
- Client daily point of contact and relationship manager.
- Operations (5% of time):
- Support managing team portfolio project staffing resource training etc.
- Marketing (5% of time):
- Develop client case studies and success stories blogs whitepapers podcasts and other thought leadership materials.
- Represent Infoverity at industry conferences events and webinars.
Requirements
Desired Skills:
- Marketing Technology Expertise:
- Experience with Customer Data Platforms (CDPs) Marketing Automation Platforms (MAPs) Email Service Providers (ESPs) web analytics tools web and mobile tracking solutions Content Management Systems (CMSs) personalization tools advertising and paid media solutions (social ad exchange etc.) and other digital marketing tools.
- Understanding of broader digital marketing and marketing technology market trends and dynamics.
- Marketing Expertise:
- Experience evaluating and defining customer personas journeys customer attribution marketing measurement and brand & channel strategies.
- Knowledge of common ABM and D2C marketing and advertising strategies trends across industries and marketing agency dynamics.
- Data Management Expertise:
- Knowledge of key data management concepts including data integration data quality data governance machine learning predictive analytics AI etc.
- Leadership Communication and Delivery Management:
- Experience leading successful client project teams and building trusted relationships with client leaders.
- Strong analytical and problemsolving abilities to identify and address business challenges.
Qualifications & Experience:
Required
- Minimum 35 years of experience implementing and/or managing marketing technology and customer data management solutions.
- Track record of delivering ontime onbudget and successful marketing technology business solutions and managing high performing teams.
Preferred
Direct experience implementing or managing the following solutions:
- Customer Data Platforms: Treasure Data CDP Adobe RealTime CDP
- Web Analytics: Google Analytics (GA4) Adobe Analytics Adobe Customer Journey Analytics
- Marketing Automation Platforms (MAPs) & Email Service Providers (ESPs): Adobe Journey Optimizer Marketo HubSpot Braze
- Content Management Systems: Adobe Experience Manager Braze Sitecore Wordpress
- Personalization Tools: Adobe Target
Qualifications Minimum of three years of experience selling services for a global consulting firm Demonstrated knowledge and ability with systems integration and data management concepts Deep financial services (banking, capital markets, etc.) industry knowledge Demonstrated ability to build relationships at all levels within client accounts Demonstrated ability to identify and sell new project opportunities Possesses qualities of both a self-starter and team player Willingness to travel up to 50% (traveling Monday through Thursday)
Employment Type
Full Time
