Google Ads Specialist (Mobile Apps | TROAS-Focused)
Google Ads Specialist (Mobile Apps | TROAS-Focused)
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Job Description
Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.
Certification(s): Google Ads Certification is a plus.
- 2 Year of experience in Google Ads Specialist TROASFocused
Launch manage and scale Google App Campaigns (UAC) across Android (Google Play) and iOS (Apple App Store)
Optimize campaigns for Target ROAS focusing on revenuedriving events like purchases subscriptions and IAPs
Perform deep competitor analysis using tools like SensorTower or AppMagic
Handle mediation and inapp ad placements (AdMob MoPub ironSource etc.)
Monitor and improve app store visibility and ratings through review strategies
Leverage Firebase GA4 and Apple SKAdNetwork for conversion tracking
Design and test creatives for various user journey stages
Refine targeting bidding creatives and placements to meet KPIs
Build performance dashboards and deliver reporting
Collaborate with designers content creators and other stakeholders to develop highconverting ad creatives and landing pages.
Stay updated with the latest Google Ads trends policies and best practices.
Requirements
2 years experience managing mobile app campaigns (Android iOS) focused on TROAS
Strong command over Google Ads UAC Firebase GA4 SKAN App Store Connect and conversion tracking
Handson experience with ad mediation platforms
Ability to manage review generation strategies on both app stores
Experience with paid campaigns for apps with subscriptions or IAPs
Strong analytical mindset
Excellent collaboration and communication skills
Google Ads certification preferred
Experience with Apple Search Ads (ASA) or other UA channels like TikTok Meta
Worked on freemium subscription or hybrid monetization models
Familiarity with privacyfirst strategies (ATT consent prompts etc.)
Benefits
- EOBI
- Provident Fund
- Medical Health Insurance
- Annual Leaves
- Casual leaves
- Sick Leaves
- Bereavement Leaves
- Marriage Leaves
- Paternity Leaves
- Maternity Leaves
At IKONIC we believe in providing development opportunities to all its employees which is why our job comes with a variety of challenging assessments meant to catapult your career to the next level. This is made evident with our offerings such as:
A growth mindset through the help of experienced and helpful Mentors. Ikonic is made up of passionate individuals who aim to support each other in their training as well as daytoday tasks.
A Dynamic Environment where we focus on encouraging initiatives promoting agility and creating a work/life balance. We know the value you bring in and we aim to nurture it.
Market Competitive Compensation based upon your professional qualifications and skill set.
As an Equal employment opportunity provider. All employment associated decisions are based on an individuals merit.
Employment Type
Full Time
