Analog Product Marketing Director
Analog Product Marketing Director
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Salary Not Disclosed
1 Vacancy
Job Description
This position is in the Configurable Mixed Signal Division (CMSD) part of Renesas Analog & Connectivity organization. The CMSD team develops and industrializes highly programmable mixedsignal products for a wide range of applications including but not limited to consumer communication computing data center industrial and automotive applications. The CMSD team is the pioneer and dominant market leader of the highly successful GreenPAK family of products.
As the Director of Product Marketing you will lead a team responsible for developing and executing strategic marketing initiatives for GreenPAK and AnalogPAK families. Your role drives our semiconductor products adoption growth and profitability. You will collaborate with crossfunctional teams including product management engineering sales and executive leadership to ensure our GreenPAK and AnalogPAK products are effectively positioned and marketed to meet customer needs and achieve business objectives. Your contributions will be instrumental in our companys success.
Key Responsibilities:
- Strategic Planning:
- Propose and lead marketing efforts for the new product introduction of programmable mixedsignal products
- Develop and execute comprehensive product marketing strategies aligned with business goals and market trends.
- Product Positioning and Messaging:
- Define and communicate compelling product positioning and messaging that differentiates our programmable mixedsignal products products in the market.
- GotoMarket Strategy:
- Drive the gotomarket strategy for new product launches including pricing distribution channels sales enablement and promotional campaigns.
- Collaborate with sales teams to develop effective sales strategies and support customer acquisition and retention efforts.
- Market Research and Analysis:
- Analyze market data and customer feedback to make datadriven decisions and drive product roadmap priorities.
- Customer Engagement:
- Build and maintain strong relationships with key customers and partners.
- Gather customer insights through surveys interviews and feedback sessions to inform product development and marketing strategies.
- Team Leadership and Development:
- Lead and mentor a team of product marketing professionals providing guidance feedback and professional development opportunities.
- Marketing Collateral and Content:
- Oversee the creation of marketing collateral including product datasheets whitepapers case studies and presentations.
- Performance Monitoring and Reporting:
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives.
- Monitor marketing performance track ROI and provide regular reports and insights to senior leadership.
Qualifications :
- Bachelors degree in marketing business engineering or related field (MBA preferred).
- 10 years of experience in the semiconductor business with at least 3 years in a leadership or management marketing role.
- Experience as an Analog Engineer is a MUST HAVE
- Track record of successfully managing and launching products driving revenue growth
- Strong understanding of programmable mixedsignal technologies and customer requirements.
- Proven track record of developing and executing successful product marketing strategies in the semiconductor industry.
- Excellent leadership communication and collaboration skills.
- Experience working with crossfunctional teams and managing complex projects.
- Data converter or signal chain is a big plus.
- This is an onsite position.
- Candidate must be located in the Bay Area.
Applicants for this position must be currently authorized to work in the United States on a fulltime basis. Renesas is unable to sponsor applicants for work visas for this position
Additional Information :
The expected annual pay range for this position is $200K$280K. This position is also eligible for bonus opportunities. Please note that final offer amount will be dependent on geographic location applicable experience and skillset of the candidate.
Renesas offers a full range of elective benefits including medical health savings account (with applicable medical plan) dental vision health and/or dependent care flexible spending accounts pretax commuter benefits life insurance AD&D and pet insurance. In addition to elective benefit options benefited employees receive companypaid life insurance and AD&D LTD short term medical benefits as well as paid sick time paid holidays and accrued paid vacation. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources
Renesas is an embedded semiconductor solution provider driven by its Purpose To Make Our Lives Easier. As the industrys leading expert in embedded processing with unmatched quality and systemlevel knowhow we have evolved to provide scalable and comprehensive semiconductor solutions for automotive industrial infrastructure and IoT industries based on the broadest product portfolio including High Performance Computing Embedded Processing Analog & Connectivity and Power.
With a diverse team of over 22000 professionals in more than 30 countries we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable powerefficient solutions today that help people and communities thrive tomorrow To Make Our Lives Easier.
At Renesas you can:
- Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.
- Make a real impact by developing innovative products and solutions to meet our global customers evolving needs and help make peoples lives easier safe and secure.
- Maximize your performance and wellbeing in our flexible and inclusive work environment. Our peoplefirst culture and global support system including the remote work option and Employee Resource Groups will help you excel from the first day.
Are you ready to own your success and make your mark
Join Renesas. Shape Your Future with Us.
Renesas Electronics is an equal opportunity and affirmative action employer committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex race religion national origin gender gender identity gender expression age sexual orientation military status veteran status or any other basis protected by federal state or local law. For more information please read our Diversity & Inclusion Statement.
Renesas Electronics deals with dualuse technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
