Associate Director, Strategic Communications Marketing

This position will assist in leading the development and implementation of the Strategic Marketing Communications for the US Interventional Glaucoma Ophthalmology business through External Expert (EE) Identification and Development advisory feedback activities peertopeer management convention strategy and management and nonpersonal promotion opportunities.  This position will build relationships with External Experts and interact with national and regional societies and organizations to gain insight into the market and competition. This person oversees key customer relationships including the development of advisors consultants and customers. They are also responsible for supporting marketing communications for the Interventional Glaucoma and launch products. 

As a member of the marketing team the Strategic Communications Associate Director will align with US brand strategy and collaborate with Sales and Marketing stakeholders in both the management and development of EEs advisors speakers and consultants. This position oversees the strategy organization and full execution of Ophthalmology conferences on behalf of Interventional Glaucoma. This person is responsible for communicating key strategies and messages both internally to sales organization as well as externally working closely with sales & marketing to identify and cultivate key accounts and thought leaders. This individual develops and implements promotional education through working collaboratively with Director on speaker identification and speaker training. Provides content feedback for peertopeer initiatives and promotional programs. 

Maintains responsibility for: identifying agency and vendor collaborative opportunities; management of agency and vendor relationships to deliver upon content output; meeting deadlines and budget adherence.   

Ensures adherence to legal guidelines with all medical education scientific literature and other tools to educate the physician community. Effectively maintains budgets and maintains financial accountability.  

PRIMARY RESPONSIBILITIES: 

• EE/Key Customer Development Assist in leading the development and implementation of the Strategic Marketing Functions for the US Interventional Glaucoma business unit with Manager Supervision. This is through External Expert Identification and Development advisory feedback activities and nonpersonal promotion opportunities.  Aligns with US brand strategy and collaborate with Sales and Marketing stakeholders in both the management and development of EEs advisors and consultants. Assists in coordinating activities to ensure achievement of company objectives as well as resolve problems; work with other departments to accomplish the same. 

• Peer to Peer Responsible implementing Interventional Glaucoma promotional education through working collaboratively with Director on speaker identification and speaker training. Provides content feedback for peertopeer initiatives and promotional programs. 

• Market/Competitive Insights and Coordination at all Relevant Conferences Responsible for Strategic Communications Activities at major Ophthalmology meetings including sponsorship negotiation and execution peer to peer education advisory feedback and EE engagement and advocacy. Coordinates interaction with Senior Management for EEs and key market influencers.  Coordinates all planning and organization with crossfunctional peers during comprehensive OPH meetings (HE ASCRS WIO AAO) with a focus on the Interventional Glaucoma portfolio and ensuring alignment and execution across the entire care portfolio engagement plan.  

• CrossFunctional Liaison Works collaboratively with all relevant crossfunctional stakeholders to ensure businessrelated engagement is operating with agility as well as in full accordance with Legal/ Compliance/ Regulatory guidelines.  

• Financial/Business Acumen Develop analyze and monitor Strategic Communications budgets and expenses. Identifies changes in market conditions which would lead to favorable/unfavorable variance to budget/forecast.  Identifies opportunities for incremental spend to drive brand growth.  Maintains adherence to budget and conducts quarterly variance analysis. 

ONGOING RESPONSIBILITIES:   

• Works closely with the broader Commercial team to ensure alignment with evolving brand needs and strategic and tactical plans. 

• Oversees development and execution of Interventional Glaucoma Consulting AOP by working with appropriate CCG and agency personnel. 

• Execute conference strategy to include negotiation internal systems processing collaboration with internal stakeholders and execution of all sponsorship deliverables and marketing strategies 

• Collaborates cross functionally with Eye Care Marketing team IBTs Sales Training Medical Affairs Legal Compliance and Specialty Rx Sales Team Leadership.  

• Develop and execute customerfacing strategic initiatives including identifying HCP partnership opportunities building EE engagement plans and managing advisory boards.  

• Attends key industry meetings and stays abreast of Portfolio science via medical and scientific literature scientific meetings and symposia. 

• Takes ownership of HCP consultant engagement and National Regional and Promotional speaker symposia by identifying appropriate speakers for speaker engagements such as Product Theaters unbranded speaking opportunities etc.  

Qualifications :

Education and Experience 

• Bachelors degree (BA/BS) required in related field from fouryear College or university 

• 68 years experience in Eye Care or Health Care industry preferred 

• Previous Strategic Communications or KOL relationship management experience preferred  

• Experience with agency and vendor management 

Essential Skills Experience and Competencies (includes Licenses Credentials) 

• 5 years of project management skills with the ability to work in amatrixed organization 

• Ability to travel a minimum of 75% including some weekends. 

• Intermediate level of proficiency with MS Project Excel Visio PowerPoint and SharePoint. 

• Ability to communicate effectively orally and in writing with many levels of employees of various disciplines within various departments and all other internal and external contacts. 

• Excellent time management organizational and prioritization skills and ability to balance multiple priorities. 

• Demonstrated experience in presenting to and engaging with Senior Executives 

• Demonstrated effective presentation skills including podium presence 

• Must be a selfdirected individual that acts as a team player 

• Superior analytical and forwardthinking skills 

• Ability to drive a car and possess a valid and current drivers license 

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.

• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our shortterm incentive programs. 

• This job is eligible to participate in our longterm incentive programs

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

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