Vice President, NA VAS Go-to-Market Strategy & Commercialization

The Vice President GTM Strategy & Commercialization for NA will be accountable to grow Visas ValueAdded Services (VAS) revenue by making these Products easy to buy and easy to sell.  Role accountabilities will focus on the next generation of VAS which further extend Visas relevance beyond our traditional payments and processing relationships. This includes developing and implementing a comprehensive regional gotomarket strategy enabling direct and partner sellers and managing the commercialization process of VAS products through their full lifecycle.  Key elements of such commercialization include ensuring products align to regional client needs are clearly positioned are appropriately priced for target Sales channels have an effective Sales narrative can be delivered via a repeatable process and are supported by ample training tools and documentation.

This role reports primarily to the SVP ValueAdded Services for NA and will also be accountable to the Global VP of VAS GTM and Commercialization.  Success will require that this leader collaborate with and influence many functions across a matrixed organization (e.g. Sales Product Marketing Finance Strategy and Customer Service).  This requires organizational savvy and strong interpersonal skills.

To succeed this leader should have real handson experience launching softwarecentric products in a B2B environment through both direct and indirect Sales channels.  S/he should have a commercial mindset as the goal of regional GTM and Commercialization is to accelerate the growth of VAS revenue.  They should be an out of the box thinker with a proven track record of success in fastpaced environments with demanding timelines and be equally comfortable interacting with Csuite executives and junior team members.

Responsibilities:

• Regional Strategy Development: Develop and implement a comprehensive gotomarket strategy for the region that aligns with the companys global goals and objectives. Ensure that products align to local/regional client needs are clearly positioned are appropriately priced for target Sales channels and have an effective Sales narrative.
• Regional Product Commercialization: Manage the regional commercialization process of VAS products through their full lifecycle. This includes overseeing product development coordinating with regional sales and marketing teams to prepare for product launch and tracking product performance postlaunch.
• Regional Sales Excellence and Enablement: Collaborate with local partners to drive sales excellence by implementing best practices optimizing sales processes and providing ongoing training and support to the sales team. Develop and implement sales enablement strategies and programs that support the sales team in their efforts to sell more effectively. Tailor global Sales Enablement tools (training documentation) to needs of the local market.
• Performance Tracking and Continuous Improvement: Closely monitor metrics tied to Sales motions and Product performance and drive continuous improvements to messaging Sales training documentation localized delivery pricing marketing etc. Continually refine and optimize the regional gotomarket strategy commercialization process and sales enablement programs based on performance data market research and customer feedback.
• CrossFunctional Collaboration: Act as the internal client for and orchestrate activity among regional and global functions (Marketing Sales Enablement Finance) defining actions required to make Visa VAS products consistently easy to sell and buy. Maintain close collaboration with global GTM leadership to ensure consistent application of best practices in region.
• Market Research: Execute inregion market research and competitive benchmarking for current and future VAS products. Gather and document regional client feedback including a formal insights program and measurement of NPS scores to help Regional and Global Product leaders manage roadmaps.
• Team Leadership: Lead a team of operationally minded professionals to support a growing product portfolio and interact with regional and global colleagues across functions. Build and nurture a diverse team of other practical handson leaders who can collectively manage a growing product portfolio.
• Governance: Manage a formal governance process to ensure investment commercialization pilot and delivery standards are met as Products evolve from central development to revenuegenerating deployments with regional clients. Contribute and adhere to consistent governance steps for product/solution GTM ensuring we have consistent standards definitions and Key Performance Indicators to determine when products are ready.
• Operational Challenges: Work across regional and global functions to unblock persistent operational challenges such as billing contracting and CS support.

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This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications :

Basic Qualifications:
12 or more years of work experience with a bachelors Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/ MBA/JD/MD) or at least 8 years of work experience with a PhD

Preferred Qualifications:
15 or more years of experience with an Advanced Degree (e.g. Masters MBA JD MD PhD)
A proven track record of B2B product commercialization and gotomarket strategy delivery
Proven expertise working across matrixed ambiguous environments
A deep understanding of the payment industry and our VAS global product set

Additional Information :

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 510% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk communicate in person and by telephone frequently operate standard office equipment such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 236300 to 369300 USD per year which may include potential sales incentive payments (if applicable). Salary may vary depending on jobrelated factors which may include knowledge skills experience and location. In addition this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical Dental Vision 401 (k) FSA/HSA Life Insurance Paid Time Off and Wellness Program.

Remote Work :

No

Employment Type :

Fulltime