Partner Marketing Lead - Scalable Programs

About Anthropic

Anthropics mission is to create reliable interpretable and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers engineers policy experts and business leaders working together to build beneficial AI systems.

About the role

Anthropic is a leading AI research and development company committed to building safe and ethical AI systems. Were seeking a creative and resultsdriven Partner Marketing Campaigns Specialist to join our growing team and drive impactful marketing initiatives with our key partners.

As Partner Marketing Lead for Scalable Programs at Anthropic youll be responsible for driving scalable comarketing initiatives and enablement focusing on our ISV and Services Partners. Youll create repeatable programs that enable partners to effectively position and sell Claudepowered solutions generating pipeline at scale while building selfservice resources that support our growing partner ecosystem.

Responsibilities:

Partner Marketing Strategy & Execution

• Develop and implement a comprehensive scalable partner marketing strategy and comarketing initiatives for Independent Software Vendors (ISVs) and Systems Integrators (SIs)
• Create repeatable marketing programs that enable ISV and SI partners to effectively position and sell Claudepowered solutions
• Design and execute comarketing campaigns that drive awareness adoption and revenue growth
• Build selfservice marketing resources and playbooks for partner success

Program Development & Management

• Establish a partner marketing programs that can scale across an ecosystem of partners
• Create tiered marketing programs based on partner type size and engagement level
• Develop joint value messaging frameworks for partners
• Manage partner funding programs (MDF/Coop) and ensure ROI tracking

Content & Enablement

• Create scalable marketing assets including solution briefs case studies and sales tools
• Develop and deliver partnerspecific content that demonstrates the value of Claude integration
• Build training materials for partners gotomarket teams (sales & marketing)
• Manage a partner portal with selfservice marketing resources such as brand and comarketing guidelines program docs pitch decks

You may be a good fit if you have:

• 10 years of experience in B2B technology marketing with emphasis on partner/channel marketing
• A proven track record developing successful comarketing programs with Cloud (AWS GCP or Azure) Partners ISVs and SIs
• A strong understanding of AI/ML solutions and ability to communicate complex technical concepts
• Experience creating sales enablement materials and training programs
• Excellent project management skills with the ability to manage multiple initiatives simultaneously
• Outstanding written and verbal communication skills
• Strategic thinking skills and a datadriven approach to measuring marketing effectiveness
• A Bachelors degree in Marketing Business or a related field

Strong candidates may have:

• Direct experience with partner marketing in the AI/ML technology space
• Demonstrated proven success in scaling partner programs from inception to enterprise level
• Experience building and managing partner portals and selfservice resources
• An ability to work crossfunctionally with sales product and technical teams
• Experience working with marketing automation platforms and partner management systems

This role offers an exciting opportunity to work at the forefront of AI technology and drive impactful marketing initiatives with industryleading partners. Please make sure you go through our company values. If youre passionate about creating innovative campaigns and have a talent for collaborative marketing we want to hear from you!

Logistics

Education requirements: We require at least a Bachelors degree in a related field or equivalent experience.

Locationbased hybrid policy: Currently we expect all staff to be in one of our offices at least 25% of the time. However some roles may require more time in our offices.

Visa sponsorship:We do sponsor visas! However we arent able to successfully sponsor visas for every role and every candidate. But if we make you an offer we will make every reasonable effort to get you a visa and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy so we urge you not to exclude yourself prematurely and to submit an application if youre interested in this work. We think AI systems like the ones were building have enormous social and ethical implications. We think this makes representation even more important and we strive to include a range of diverse perspectives on our team.

How were different

We believe that the highestimpact AI research will be big science. At Anthropic we work as a single cohesive team on just a few largescale research efforts. And we value impact advancing our longterm goals of steerable trustworthy AI rather than work on smaller and more specific puzzles. We view AI research as an empirical science which has as much in common with physics and biology as with traditional efforts in computer science. Were an extremely collaborative group and we host frequent research discussions to ensure that we are pursuing the highestimpact work at any given time. As such we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic including: GPT3 CircuitBased Interpretability Multimodal Neurons Scaling Laws AI & Compute Concrete Problems in AI Safety and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits optional equity donation matching generous vacation and parental leave flexible working hours and a lovely office space in which to collaborate with colleagues.