Senior Director of Digital Media & Regional Marketing
Senior Director of Digital Media & Regional Marketing
Posted on :
13-05-2025
Employer Active
1 Vacancy
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Monthly Salary
$ 150 - 175
Vacancy
1 Vacancy
Posted on :
13-05-2025
Job Description
Company Overview
The Joint Scottsdale AZ is a public company that revolutionized access to chiropractic care when it introduced its retail healthcare business model in 2010. Today it is the nations largest operator manager and franchisor of chiropractic clinics throughThe Joint Chiropracticnetwork. The company is making quality care convenient and affordable while eliminating the need for insurance for millions of patients seeking pain relief and ongoing wellness. Seeing over 12 million patient visits annuallyThe Joint Chiropracticis a key leader in the chiropractic industry. Ranked number one onForbes 2022 Americas Best Small Companies list number three onFortunes100 FastestGrowing Companies list and consistently named toFranchise TimesTop 400 Franchises and Entrepreneurs Franchise 500 listsThe Joint Chiropracticis an innovative force where healthcare meets retail.
Position Overview
We are seeking a dynamic and resultsdrivenSenior Director of Digital Media & Regional Marketingto join our team. This critical leadership role will own the strategy and execution of digital media campaigns and regional marketing efforts to drive patient acquisition enhance brand visibility and improve cliniclevel performance across multiple markets.
The ideal candidate is both a digital strategist and a regional marketing architect someone who can optimize paid media campaigns lead SEO and performance marketing and seamlessly connect national strategy with local market impact. This leader will work crossfunctionally to elevate our marketing effectiveness while fostering strong relationships with franchisees and regional teams.
Role and Responsibilities
Digital Media Strategy and Performance
Compensation
If you are a visionary operations leader with a passion for health and wellness and a drive to achieve operational excellence we encourage you to apply and join us on our mission to make chiropractic care more accessible for all.
What The Joint Chiropractic Offers
At The Joint Chiropractic we understand that our greatest asset is our people and the
dedication they bring to our mission. Since our founding in 1999 we have expanded to
nearly 1000 clinics thanks to the hard work and commitment of our employees. We are dedicated to investing in our team by offering a variety of valuable benefits that foster a healthy and fulfilling work environment.
Work/Life Balance
We prioritize worklife balance through shorter meeting times hybrid schedule and a
supportive atmosphere allowing you to manage your personal and professional
commitments effectively.
Comprehensive Health Benefits
We provide robust health benefits including medical dental and vision coverage along with a 401(k) plan featuring a generous match. Our commitment to your wellbeing also includes a complimentary Joint membership ensuring you receive regular adjustments for optimal health.
Engaging Company Culture
Join us for exciting companysponsored events like holiday parties Bring Your Kid to
Work Day and fun contests. We foster a vibrant corporate environment where you can
connect with colleagues and enjoy memorable experiences together.
OnSite Amenities
Take advantage of our beautiful onsite gym and fully stocked kitchen designed to
enhance your health and wellness throughout the workday.
Career Development and Support
We believe in nurturing your career through continuous coaching training and
collaboration. Our transparent communication culture includes regular allhands
meetings communication emails and oneonone checkins to ensure everyone is
aligned and supported.
Employee Recognition
We celebrate our teams achievements through various recognition initiatives ensuring that every employee feels valued for their hard work and contributions. A highlight is the Action Hero Award which is personally selected by our CEO Sanjiv Razdan.
Diversity Equity & Inclusion
At The Joint Chiropractic we embrace diversity in all its forms and strive to create a
culture where everyone feels welcome and supported. We believe in fostering an
environment where every individuals voice is heard and respected.
Join us at The Joint Chiropractic where your growth and wellbeing are our top
priorities and together we can create a positive and inclusive workplace for all.
#LIHybrid
The Joint Scottsdale AZ is a public company that revolutionized access to chiropractic care when it introduced its retail healthcare business model in 2010. Today it is the nations largest operator manager and franchisor of chiropractic clinics throughThe Joint Chiropracticnetwork. The company is making quality care convenient and affordable while eliminating the need for insurance for millions of patients seeking pain relief and ongoing wellness. Seeing over 12 million patient visits annuallyThe Joint Chiropracticis a key leader in the chiropractic industry. Ranked number one onForbes 2022 Americas Best Small Companies list number three onFortunes100 FastestGrowing Companies list and consistently named toFranchise TimesTop 400 Franchises and Entrepreneurs Franchise 500 listsThe Joint Chiropracticis an innovative force where healthcare meets retail.
Position Overview
We are seeking a dynamic and resultsdrivenSenior Director of Digital Media & Regional Marketingto join our team. This critical leadership role will own the strategy and execution of digital media campaigns and regional marketing efforts to drive patient acquisition enhance brand visibility and improve cliniclevel performance across multiple markets.
The ideal candidate is both a digital strategist and a regional marketing architect someone who can optimize paid media campaigns lead SEO and performance marketing and seamlessly connect national strategy with local market impact. This leader will work crossfunctionally to elevate our marketing effectiveness while fostering strong relationships with franchisees and regional teams.
Role and Responsibilities
Digital Media Strategy and Performance
- Own the strategy for paid digital media (search social display video) SEO and performance marketing.
- Optimize media mix and budget allocation to improve acquisition and ROI.
- Manage digital agencies and internal teams to ensure effective campaign execution.
- Lead marketing spend audits and establish a framework to optimize budget allocation.
- Define regional and coop strategies to amplify media effectiveness and strengthen franchisee collaboration.
- Develop regional marketing playbooks aligned with national strategy covering local store marketing (LSM) new clinic launches (NCL) and SEO.
- Lead regional marketing initiatives for the East and Midwest in partnership with development and franchise teams.
- Support local marketing activations and establish marketing spend compliance processes.
- Ensure consistency of brand voice and messaging across national regional and local campaigns.
- Partner with creative and content teams to deliver integrated multiplatform campaigns.
- Lead the launch of major integrated campaigns that elevate brand awareness and relevance.
- Build a robust reporting framework to track digital and regional performance.
- Use data insights and A/B testing to inform decisionmaking and optimize campaigns.
- Ensure accurate and timely reporting of marketing performance to leadership.
- Collaborate with Clinical Chiropractic and Pricing teams to drive new membership models and retail experiments.
- Lead the introduction of new products services or wellness programs that enhance patient acquisition and retention.
- Lead hire and mentor the digital media and regional marketing teams.
- Oversee media agency relationships ensuring alignment and strong performance.
- Foster a culture of accountability innovation and engagement.
- Strengthen franchisee satisfaction with marketing support and agency partnerships.
- 10 years of experience in digital marketing and/or regional marketing ideally within a franchisor brand or multiunit retail environment.
- 3 years in a senior leadership role with success leading crossfunctional and agency teams.
- Deep expertise in paid media SEO performance marketing and regional marketing strategy.
- Strong financial and business acumen; ability to optimize marketing spend and drive outcomes.
- Experience developing and executing integrated campaigns across national and local levels.
- Strong coaching mentoring and change management skills.
- Excellent strategic thinking organizational influence and forward vision.
- Familiarity with CRM CMS and marketing automation platforms a plus.
Compensation
- Salary: $150k 175k DOEplus incentive compensation
- Medical Dental Vision
- 401k w/company match
- PTO Accrual
If you are a visionary operations leader with a passion for health and wellness and a drive to achieve operational excellence we encourage you to apply and join us on our mission to make chiropractic care more accessible for all.
What The Joint Chiropractic Offers
At The Joint Chiropractic we understand that our greatest asset is our people and the
dedication they bring to our mission. Since our founding in 1999 we have expanded to
nearly 1000 clinics thanks to the hard work and commitment of our employees. We are dedicated to investing in our team by offering a variety of valuable benefits that foster a healthy and fulfilling work environment.
Work/Life Balance
We prioritize worklife balance through shorter meeting times hybrid schedule and a
supportive atmosphere allowing you to manage your personal and professional
commitments effectively.
Comprehensive Health Benefits
We provide robust health benefits including medical dental and vision coverage along with a 401(k) plan featuring a generous match. Our commitment to your wellbeing also includes a complimentary Joint membership ensuring you receive regular adjustments for optimal health.
Engaging Company Culture
Join us for exciting companysponsored events like holiday parties Bring Your Kid to
Work Day and fun contests. We foster a vibrant corporate environment where you can
connect with colleagues and enjoy memorable experiences together.
OnSite Amenities
Take advantage of our beautiful onsite gym and fully stocked kitchen designed to
enhance your health and wellness throughout the workday.
Career Development and Support
We believe in nurturing your career through continuous coaching training and
collaboration. Our transparent communication culture includes regular allhands
meetings communication emails and oneonone checkins to ensure everyone is
aligned and supported.
Employee Recognition
We celebrate our teams achievements through various recognition initiatives ensuring that every employee feels valued for their hard work and contributions. A highlight is the Action Hero Award which is personally selected by our CEO Sanjiv Razdan.
Diversity Equity & Inclusion
At The Joint Chiropractic we embrace diversity in all its forms and strive to create a
culture where everyone feels welcome and supported. We believe in fostering an
environment where every individuals voice is heard and respected.
Join us at The Joint Chiropractic where your growth and wellbeing are our top
priorities and together we can create a positive and inclusive workplace for all.
#LIHybrid
Required Experience:
Senior Manager
Employment Type
Full-Time
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