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You will be updated with latest job alerts via emailDyson is a global technology enterprise. Were growing fast and our ambition is huge more categories more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto where weve been recognized as one of the top employers to work recent years weve expanded our reach and grown exponentially across many teams from digital and direct to field sales and our growing number of Dyson Demo stores.
Were committed to our campus culture and want to have people collaborating developing and learning from each other. By having everyone on campus together we have been able to nurture a fantastic social and dynamic environment.
Set the vision for Dyson Canada Direct Ecommerce through both existing and new channels
Jointly with Canada and Regional Direct Leadership translate the longterm strategy of the Canadian business and Dysons Regional Direct Strategic priorities to define and drive a 5year direct strategy.
Be a visible and inspiring leader championing to bring the direct strategy to life and building and maintaining momentum behind it. Motivate both Direct Ecommerce and other supporting partner functions both local and regional to get drive the strategy and achieve goals.
Create and galvanize people behind clear strategic plans that fully capitalizes on direct opportunities while growing overall market profitability longterm and protecting the Dyson brand.
Develop plans and an efficient trading process and deliver direct sales volume and revenue commitments
Develop plans that are consistent with the strategy and across all dimensions of the business (commercial financial operational people) and point towards our goals.
Work collaboratively with relevant teams to ensure that the organization is equipped with the right infrastructure (people processes and systems) to deliver annual direct sales volumes through existing and new channels.
Be a role model of ownership and accountability to commitments. Deliver monthly sales volumes as forecasted and communicate variances. When commitments are not met proactively diagnose root causes and implement strategies to course correct.
Own the direct business P&L and drive the business to relevant target(s) including overall performance and planned sales volumes (annual monthly etc.).
Deliver the direct strategy through close collaboration with all business functions
Drive first class execution of Direct Ecommerce and Dyson Group BU relevant strategies and activities through .
Lead and influence crossfunctionally to ensure collaborative delivery of direct strategy working particularly closely with:
Sales (National Accounts Field Sales and Demonstration)
Marketing (Media Brand and Category)
Customer Service (Contact Center and Technical Services)
Logistics and Finance
Other local or regional functions
Balance execution of preconceived plans with agility to respond to real time market and consumer dynamics.
As the owner of the site ensure high standards for our consumer journeys through the right combination of Dyson guidelines and assets and datadriven local relevance.
Build the team and capabilities needed to set the direct business up for future success
In partnership with Regional Direct Leadership review resource and capability requirements in direct and cross functional teams.
Drive continuous review and development of capabilities and other commercial opportunities required to continue the expansion of direct and deliver long term growth.
Proactively influence the agenda by engaging with the regional and global Direct leadership team; share own market findings explore new ideas and borrow inspiration from other markets and industries.
10 years of strong ecommerce and digital marketing experience
Data driven site merchandising and consumer journey optimization.
P&L acumen ownership
Understanding of the digital media landscape mechanics and levers
Understanding of CRM / email / database acquisition strategies
Affiliate management (eBay other digital retailers)
Experience leading in an ecommerce environment both branded sites and thirdparty platform
Proven delivery of sales results with a premium brand
Budget management and financial expertise
Deep understanding of customer experience and behaviors
Understanding of the complexity of market dynamics and its implications
Can credibly understand and be a thought leader across ecommerce infrastructure e.g. logistics warehousing supporting IT platforms media strategies etc.
Skills & Competencies
Demonstrated strategic and business planning capability
Budget management and financial expertise
Evidence of success in complex matrix and entrepreneurial environments is key
Excellent influencer with the ability to inspire align and engage multiple teams without exercising direct authority
Strong leader capable of developing a vision drawing on multidisciplinary perspectives obtaining buyin across the business and driving collaborative execution
Excellent ability to build relationships at all levels of the organization locally and globally
Energized by thinking differently delivering change and diplomatically challenging the norm
Successful experience working across the spectrum of strategic to executional and comfortable with handson delivery
Comfortable with ambiguity but able to build structure and clarity
Selfstarter who is proactive and has an owners mindset sees things through to completion
Uncompromising ethics and integrity
Having worked in entrepreneurial contexts is a plus
Third party platform direct experience is a plus
Must be able to occasionally travel and work both within and outside Canada.
At Dyson how we reward you is linked to our highperformance culture. But its about more than salary and bonus. Through a package of financial lifestyle and health benefits we support whatever stage of life youre in and the moments that matter.
Financial benefits:
Dyson Matching RSP contributions
Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)
ShortTerm and LongTerm Disability
Employee Referral Program
Generous Dyson Product Discounts
Lifestyle benefits:
Competitive Paid Time Off including Floater Holiday Sick and Vacation Time
Generous Maternity Leave Program
Employee Assistance Program
Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.
Dyson is committed to the full inclusion of all qualified individuals. As part of this commitment Dyson will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed please contact Americas Talent Acquisition at
Required Experience:
Director
Full-Time