Senior Brand Strategist: B2B Media Buyer (Dental & Orthodontic Marketing Agency)
Senior Brand Strategist: B2B Media Buyer (Dental & Orthodontic Marketing Agency)
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Job Description
Drive performance. Elevate strategy. Deliver results.
Join a team where your campaign expertise directly fuels revenue growth and market expansion helping us bring more partners into the organization and empowering the practices we serve to reach more patients and grow their impact.
POSITION OVERVIEW
We are seeking a highly motivated and experienced Senior Brand Strategist to lead the strategy execution and optimization of digital marketing campaigns across multiple platforms for two distinct brands. This role is instrumental in generating highquality leads and driving measurable results that directly support sales and growth initiatives.
The ideal candidate will have a proven track record in managing multichannel advertising campaigns a firm grasp of performance metrics and the ability to craft compelling creatives tailored to specialized professional audiencesspecifically orthodontists dentists and oral surgeons. You will oversee a combined monthly ad spend of approximately $40000 and be responsible for developing and refining fullfunnel strategies using platforms such as Meta (Facebook/Instagram) Google Ads (Search Display YouTube) LinkedIn email SMS and direct mail.
In addition to executing campaigns you will collaborate closely with the creative and sales teams utilizing AI tools to enhance campaign development and leveraging data platforms such as Google Data Studio (Looker) Supermetrics and Google Sheets for realtime performance reporting. The successful candidate is detailoriented strategic and thrives in a fastpaced resultsdriven environment.
RESPONSIBILITIES
- Strategically manage and continuously optimize lead generation campaigns across multiple platformsincluding Meta (Facebook/Instagram) Google Ads (Search Display YouTube) LinkedIn Retargeting Email SMS and Direct Mailto drive a steady stream of highquality leads across two brands.
- Oversee and allocate a combined monthly ad spend of approximately $40000 ensuring maximum return on investment across channels.
- Analyze and leverage our internal resource library to identify effective messaging angles and develop fresh targeted lead magnets that speak directly to the evolving needs of our ideal client profile.
- Develop compelling highconverting ad creatives that resonate with dental orthodontic and oral surgery professionals aligning seamlessly with brand messaging and campaign goals.
- Build and optimize comprehensive marketing funnels in HighLevel designed to nurture leads through each stage of the buyer journey and increase booked calls with the sales team.
- Consistently meet or exceed performance benchmarksincluding booked calls closed deals and cost per lead (CPL).
- Collaborate closely with the creative team to produce highimpact photo and video assets that elevate campaign performance.
- Leverage AIpowered tools to enhance campaign copywriting ideation and creative production ensuring innovative and datadriven marketing execution.
- Participate in daily huddles with the sales team to gain insights into lead quality and campaign effectiveness making realtime adjustments to improve outcomes.
- Work crossfunctionally with departmentsincluding sales and leadershipto ensure campaign strategy and execution align with overall business objectives.
- Act as a key partner to the sales team by understanding the full leadtosale lifecycle and identifying which marketing materials most effectively drive client conversions.
- Own the endtoend reporting of all marketing efforts clearly connecting campaign performance to sales outcomes and business growth.
- Utilize platforms such as Google Data Studio (Looker) Supermetrics and Google Sheets to track visualize and report on performance metrics and KPIs.
REQUIREMENTS
- 5 years of experience in a digital marketing agency of comparable size with strong preference given to candidates who have worked within the private practice or healthcare sector.
- Deep expertise in managing advertising campaigns across Meta (Facebook/Instagram) Google Ads (Search Display and YouTube) LinkedIn and Direct Mail with a proven ability to drive measurable results.
- Exceptional skills in copywriting ad creative development and performance analysis with the ability to craft messaging that resonates with niche professional audiences.
- Handson experience with HighLevel or similar funnelbuilding and marketing automation platforms.
- Working knowledge of AIdriven marketing tools for content creation ideation and campaign enhancement is highly desirable.
- Strong team orientation and the ability to collaborate effectively across departments while thriving in a fastpaced resultsdriven environment.
- Complete ownership of the role is expected with direct reporting to the CEO. Candidates must demonstrate a strong drive for results operate with a high level of accountability and be capable of working independently with minimal oversight in a fastmoving environment.
ABOUT HIP
At HIP we dont have clientswe have partners. Everything we do is rooted in a collaborative mindset where we grow together and succeed together. Our core values arent just words on a slide; theyre how we show up every day to make a difference for our partners their teams and their communities.
Bring Your Genius
What are you passionate about What gets you in a flow state where work doesnt feel like work Everyone here has something theyre great ata zone where they can bring energy passion and focus. Thats your genius. Its not about just showing up; its about showing up with purpose and using your unique talents to push us all forward.
Elevate Others
Success isnt about climbing the ladder alone. Its about lifting others up along the way. Whether its mentoring a teammate helping a partners team crush their goals or just stepping in to support someone were here to make sure everyone around us wins. Elevating others isnt just a nice ideaits how we get better together.
Drive Value
Its not about just checking the boxes. Its about asking is this actually working Does this help our partners succeed If somethings not driving value we rethink it. Were here to add real measurable resultsnot fluff. And sometimes that means going beyond the usual playbook to figure out whats best for this partner right now.
Own It
This is simple: take responsibility. If youre in a role own it. If something needs fixing fix it. No passing the buck. We trust every person here to show up take charge and deliver. Its not about perfection; its about stepping up and doing the worktogether.
These arent just ideastheyre what make us HIP. Lets live them out every single day.
Brand Promises
At HIP these promises guide how we serve our partners every day. They reflect what we stand for and how we ensure meaningful impact.
We Are More Than Marketing
Its not just about running ads or generating leads. Thats just the starting point. HIP goes deeper to help partners grow their practices strengthen their teams and build scalable systems. Marketing is only one piece of the puzzle. The bigger picture is about transforming practices for longterm success.
We Provide a Holistic Approach
Everything in a practice is interconnectedoperations team structure marketing and patient experience. HIP takes a step back to look at the full picture. Its not about quick fixes but about ensuring that every piece works together to create sustainable growth.
We Provide a White Glove Experience
HIP aims to deliver an elite level of service in every interaction. Whether its a call a meeting or a solution partners should feel valued and supported at every step. Its about creating an experience where partners know their success is always the priority.
We Go Beyond the Business
HIP is focused on building real relationships with partners. Its not just about numbers or transactionsits about understanding their goals challenges and vision. When theres trust and connection the partnership goes beyond just business. It creates a foundation for mutual success.
BENEFITS
- 401(k) matching
- Dental Insurance
- Health Insurance
- Vision Insurance
- Life Insurance
- PTO eligibility after 90 days of hire (10 vacation days the first year of service unlimited PTO starting year two flexible partial days and sick/ personal days)
- Remote position
SCHEDULE
- 8hour shift
- 8 am 5 pm CST
- Monday to Friday
COMPENSATION
- $70000 $80000 annually (depending on experience)
- Variable Compensation package based on KPIs
- OTE up to $150K annually
- Fulltime W2 position for domestic candidates ONLY
Required Experience:
Senior IC
Employment Type
Full-Time
