Social Media & Channel Specialist
Social Media & Channel Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Best Line Equipment is seeking a fulltime Social Media & Channel Specialist to work in our State College Corporate office. The Social Media & Channel Specialist position is responsible for the management and development of content across all of Best Line Equipments digital media platforms. These platforms include but are not limited to Facebook LinkedIn Instagram and Google. This role is equally responsible for creating content for our communications channel partners like email platforms web sites and digital screens.
Essential Functions:
- Develop and distribute content text video imagery to all of Best Line Equipments social media platforms. This content must reflect the best aspects of Best Line. Content can be generated personally but also using other resources: BLE team suppliers and manufacturers.
- Plan design and deliver branded mass marketing emails to a segmented list of subscribers using third party email marketing platforms.
- Plan events and trade shows by identifying and coordinating requirements with sales organization establishing contacts developing schedules and assignments and coordinating event materials. At times attending events to represent Marketing team to gather lead information best practices and distribute promotional materials.
- Update job knowledge by participating in educational opportunities and reading trade publications.
- Be able to write in a positive way that fits the companys narrative or persona.
- Follow social media trends and technology as they develop and integrate them into our own methods and online presence.
- Must be able to write relevant blog articles and publish biweekly.
- Must be able to develop write and distribute case studies customer testimonials and press releases.
- Maintain order and deliver marketing materials such as note pads keychains pens tags merchandise etc.
- Visit Best Line locations to meet and network with local Best Line representatives and to gather local marketing content.
- Supports organizational goals by accepting ownership for accomplishing new and different requests while exploring new opportunities to add value to your job and Best Line.
- Plan and coordinate the annual calendar shoot.
- Assist in maintaining and updating the company intranet including posting announcements organizing resources and supporting internal communication initiatives.
- Create engaging video content for social media platforms including 1015 second event recap videos as needed for brand storytelling and promotional purposes.
- Other duties as assigned by management.
Qualifications:
- Bachelors degree in business marketing or related discipline a plus.
- A minimum of 34 years marketing or sales administrative experience.
- Excellent communication and project management skills.
- Prior experience in the construction industry heavy equipment or related sectors preferred.
- Ability to organize and manage multiple priorities with extreme attention to detail.
- Excellent computer skills including all MS Office applications (Word Excel Outlook PowerPoint).
- Sound understanding of the principles of marketing and new technologies and how they can be applied to marketing.
- Excellent copywriting skills with a creative and innovative flair.
- Maintains an open mind to new ideas and suggestions from marketing team.
- Proven skill set in social media (Facebook Instagram LinkedIn and Google).
- Knowledge of Facebook paid advertising.
- Professionalism in communication on the phone and in person.
- Ability to work with a variety of team members and partners across different projects to reach common goals.
Skills:
Must be a selfstarter with excellent interpersonal and communication skills with demonstrated professional demeanor with organizational skills and eye for detail. Excellent computer skills are required including all MS Office applications (Word Excel Outlook PowerPoint) and using Web browsers to access and use online applications (Google apps).
Job Type: Fulltime
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Disability insurance
- Employee assistance program
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid vacation
- Paid sick time
- Vision insurance
#MP
Required Experience:
Unclear Seniority
Employment Type
Full-Time
