Audience Development Coordinator
Audience Development Coordinator
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Job Description
Position Summary:
The Audience Development Coordinator is responsible for developing and maintaining COCAs community engagement grassroots marketing efforts and driving sales for ticketed performances classes camps and enrollment programs. In collaboration with the Director of Marketing this role will focus on increasing attendance and participation across all programming.
Essential Functions:
This job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
- Collaborate with COCAs creative leaders and Marketing Registration and Box Office teams to identify outreach opportunities that increase ticket sales class enrollments group bookings and camp registrations.
- Develop strategic approaches to building and maintaining ongoing engagement with partners and patrons including creating relationships maintaining distribution lists and developing marketing materials across digital traditional and experiential channels.
- Participate in efforts to actively promote awareness of and generate ticket sales for the COCApresents performance season and increase participation in classes camps and other programs.
- Track and report on performance ticket sales class enrollments camp registrations social media engagement and website analytics. Establish KPIs track performance and develop insights to inform future efforts.
- Assist with email marketing efforts via WordFly including campaigns aimed at promoting ticket sales class signups and enrollment drives.
- Increase grassroots efforts and continually work towards new partnerships with local businesses and organizations. Attend COCA events performances classes camps workshops Development and related relevant events for networking.
- Participate in social media content creation brainstorms and other Marketing Registration and Box Office efforts as appropriate.
- Coordinate with outside sources such as school partners sponsors faculty and community partners to provide social media toolkits and content for partner promotion.
- Stay abreast of trends changes and advancements in relevant arts and local community affairs.
- Other duties as assigned.
Education and/or Qualifications:
- Passion for COCAs mission.
- Must be knowledgeable about issues and trends facing the arts and arts education.
- 13 years experience in sales community engagement or a related field is preferred. Nonprofit experience is desirable.
- Bachelors degree or significant professional experience is required; marketing communications videography or other relevant field is preferred.
- Must be proficient in Microsoft Office and all common social media platforms.
- A commitment to Diversity Equity & Inclusion.
Competencies:
- Knowledgeable about issues and trends facing the arts and arts education.
- Excellent written and verbal communication skills; a persuasive passionate communicator.
- Ability to problem solve manage projects work under pressure and meet deadlines in a fastpaced culture.
- Selfmotivated and detailoriented with demonstrated organizational skills.
- Ability to work effectively on a team and independently to see projects through to completion.
Physical Demands & Work Environment:
- While performing the duties of this position the employee is frequently required to walk stand bend kneel stoop communicate reach and manipulate objects.
- The position requires mobility. Duties involve moving materials weighing up to 10 pounds on a regular basis such as files books office equipment etc. and may infrequently require moving materials weighing up to 20 pounds.
- Manual dexterity and coordination are required while operating equipment such as computer keyboard calculator and standard office equipment.
- This position requires evening and weekend hours.
Required Experience:
IC
Employment Type
Full-Time
