Program Manager, AWS News Blog, AWS Launch Marketing
Program Manager, AWS News Blog, AWS Launch Marketing
Posted on :
13-05-2025
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1 Vacancy
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Job Description
The AWS Launch Marketing team is looking for an experienced program manager to plan execute and deliver the daytoday operations of the organizations flagship AWS News Blog. This role is a key member of the team responsible for the timely publication of highvisibility blogs to promote toptier AWS product launches.
Key job responsibilities
Own and manage the workflow of News Blog articles from intake to publication ensuring all content adheres to brand standards program mission and tenets
Regularly audit production mechanisms for efficacy; identify and enact improvements
Create and maintain SOPs training materials as needed
Manage the intake queue for AWS News Blog requests and ensure all necessary information is received in a timely manner
Assign articles to designated writers based on areas of expertise and availability
Enforce content reviews by stakeholders to ensure timely delivery of required feedback
Manage vendor copyediting resource to ensure the highest quality of published content.
Publish blog posts on a strict timeline dictated by the launch of new products including during live launch calls
Own and manage the mechanisms for the intake production and publication of a high volume (60) of toppriority product launch blog posts for large AWS events
Hold weekly News Blog writers meetings and weekly office hours
Act as liaison between product marketing managers technical program managers service team members and AWS News Blog resources
Update the AWS Blog home page with editorially curated posts
Gather analyze and report on metrics for AWS News Blog program and AWS Blogs home page curated posts
A day in the life
The News Blog program manager reviews the News Blog production queue to ensure all articles are proceeding successfully and troubleshoots problems. They also review the intake queue and determine which new requests can be accommodated and manage all requests in a timely manner. They publish new articles at the designated times and they gather metrics analyze and report on program performance for monthly business reviews. They also curate and help promote launch team content through newsletter social media and AWS blog home page placements.
About the team
The AWS Launch Marketing Team works with AWS product marketing leadership product marketing managers and service teams to understand the key features and benefits of new AWS products solutions and key messaging themes. We use our contentmarketing expertise to convey this information to audiences through blogs videos livestreams podcasts email newsletters and social media. While executing our work we prioritize timeliness accuracy quality datadriven decisionmaking process efficiency and crossteam collaboration.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value worklife harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.
Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employeeled affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledgesharing mentorship and other careeradvancing resources here to help you develop into a betterrounded professional.
4 years of professional noninternship marketing experience
Experience in digital marketing and content production timelines and process
Experience using data and metrics to drive improvements
Experience managing or working within crossfunctional marketing and creative teams
Knowledge of project management tools
Experience creating visual assets for digital mobile and social
Degree or equivalent work experience in marketing journalism PR digital media technical communications or similar
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70900/year in our lowest geographic market up to $151700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Key job responsibilities
Own and manage the workflow of News Blog articles from intake to publication ensuring all content adheres to brand standards program mission and tenets
Regularly audit production mechanisms for efficacy; identify and enact improvements
Create and maintain SOPs training materials as needed
Manage the intake queue for AWS News Blog requests and ensure all necessary information is received in a timely manner
Assign articles to designated writers based on areas of expertise and availability
Enforce content reviews by stakeholders to ensure timely delivery of required feedback
Manage vendor copyediting resource to ensure the highest quality of published content.
Publish blog posts on a strict timeline dictated by the launch of new products including during live launch calls
Own and manage the mechanisms for the intake production and publication of a high volume (60) of toppriority product launch blog posts for large AWS events
Hold weekly News Blog writers meetings and weekly office hours
Act as liaison between product marketing managers technical program managers service team members and AWS News Blog resources
Update the AWS Blog home page with editorially curated posts
Gather analyze and report on metrics for AWS News Blog program and AWS Blogs home page curated posts
A day in the life
The News Blog program manager reviews the News Blog production queue to ensure all articles are proceeding successfully and troubleshoots problems. They also review the intake queue and determine which new requests can be accommodated and manage all requests in a timely manner. They publish new articles at the designated times and they gather metrics analyze and report on program performance for monthly business reviews. They also curate and help promote launch team content through newsletter social media and AWS blog home page placements.
About the team
The AWS Launch Marketing Team works with AWS product marketing leadership product marketing managers and service teams to understand the key features and benefits of new AWS products solutions and key messaging themes. We use our contentmarketing expertise to convey this information to audiences through blogs videos livestreams podcasts email newsletters and social media. While executing our work we prioritize timeliness accuracy quality datadriven decisionmaking process efficiency and crossteam collaboration.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value worklife harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.
Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employeeled affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledgesharing mentorship and other careeradvancing resources here to help you develop into a betterrounded professional.
4 years of professional noninternship marketing experience
Experience in digital marketing and content production timelines and process
Experience using data and metrics to drive improvements
Experience managing or working within crossfunctional marketing and creative teams
Knowledge of project management tools
Experience creating visual assets for digital mobile and social
Degree or equivalent work experience in marketing journalism PR digital media technical communications or similar
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70900/year in our lowest geographic market up to $151700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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