MarTech and Loyalty Coordinator - INTERNAL
MarTech and Loyalty Coordinator - INTERNAL
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Job Description
This position supplements our digital team offering support for our MarTech and Loyalty marketing activities with a priority on email communication and digital assets. Working in conjunction with a content development team and the digital marketing manager this position will be responsible for the endtoend process of email campaigns from strategy planning scheduling proofing segmenting and reporting success or opportunities based on established internal and industry benchmarks. This role also supports the coordination of digital assets across owned websites for London Drugs and LDExtras.
The successful candidate should possess the following:
- Minimum 3 years of email marketing and campaign management or similar retail experience.
- Experience working with a retailer or client with a minimum email database of 50000 optin users.
- Familiarity with industry standard best practices including CASL and GDPR
- Experience with best practices for the migration and uploading of personality identifiable information(PII) through first party data.
- Experience working with CRM and marketing platforms as it pertains to email marketing solutions
- Strong Microsoft Office Suite skills (Excel Word).
- Ability to work in a fastpaced environment and deliver within tight deadlines.
- Experience with Workfront and Listrak considered an asset
- Strong written and verbal communication skills.
- Responsible for coordinating weekly newsletters including tactical category specific executions and coordinating resources between team members and external agencies.
- Responsible for email marketing briefing strategy development execution optimization and post campaign reporting.
- Industry best practices of migration of personally identifiable information (PII) and uploading of data through 1st party databases.
- Performance Analytics of email performance and weekly reporting.
- Support the Marketing and Merchandising teams by creating briefs based on business and campaign.
- Advance features and capabilities within current email technology vendors.
- Assist with the adoption of new email technologies and supporting the evaluation of alternative email vendors or solutions as required.
- Manage endtoend email marketing campaigns from the briefing stage through planning targeting (including segmenting) setup testing (including A/B) proofing execution optimization and post campaign reporting.
- Execution of the email strategy to further advance email automation triggers and strategic messaging throughout multiple touch points in the customer journey.
- Supporting other areas of the digital marketing department including social paid and monitoring as required.
- Responsible for coordinating weekly digital assets including banners and coordinating scheduling across owned websites between team members.
London Drugs is an equal opportunity employer. The above statements are intended to describe the general nature and level of work applicable to this position and are not intended to be an exhaustive list of all responsibilities duties and skills required.
London Drugs is 100% Canadian owned and is focused on local customers satisfaction. Across Alberta Saskatchewan Manitoba and British Columbia London Drugs 79 stores employ more than 8000 staff dedicated to providing our customers with a superior shopping experience.
At London Drugs we believe in fostering a culture that treats employees like family. We are committed to providing our employees with a supportive and encouraging environment that promotes professional development and advancement. By fostering this approach we aim to create an atmosphere where every employee feels supported appreciated and motivated to contribute their best to the organization.
When we consider employees for new opportunities or promotions we see them as integral members of our work family. Our commitment to treating employees like family is reflected in our practices of open communication recognition of achievements and providing opportunities for continuous learning and skill development. We want our employees to feel a strong sense of belonging and commitment to their success within the organization.
Therefore we focus on promoting from within and we invite you to view all live postings to help advance your career with us. We also hold ManagerInTraining programs and LD Career Weeks to help better educate prepare and support you with your career advancement journey.
Required Experience:
IC
Employment Type
Full-Time
