Senior Lifecycle Marketing Manager
Senior Lifecycle Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
The Role
As a Lifecycle Marketing Manager within the SoFi Member Business Unit you will play a critical role in driving engagement awareness and product usage across SoFi Member Benefits with a dedicated focus on SoFi Plus our premium membership offering. You will also lead the lifecycle strategy for SoFi Travel which provides SoFi members with exclusive travel discounts through external partners.
In this role youll develop and execute datadriven lifecycle marketing strategies that support growth engagement and member retention. Youll work crossfunctionally with teams including Product Product Marketing Lifecycle Tech Ops Creative Data Science and Business Unit leads to align on shared goals and drive measurable outcomes across the member lifecycle.
What Youll Do
- Lead the lifecycle marketing strategy for SoFi Plus focusing on driving member engagement benefit awareness and longterm retention.
- Own endtoend lifecycle efforts for SoFi Travel with a focus on driving firsttime use repeat bookings and product stickiness.
- Develop and launch multichannel campaigns (email push inapp) that guide members through onboarding product discovery and reengagement.
- Partner with Engineering Product Marketing and Business stakeholders to ensure lifecycle strategies align with broader product and business goals.
- Build and maintain the strategy for automated and personalized lifecycle journeys leveraging member behavior and performance insights to drive relevance and effectiveness.
- Manage an experimentation roadmap to test and optimize lifecycle campaigns across all funnel stagesfrom activation to retention and upsell.
- Analyze campaign and channel performance report on key metrics and present actionable insights to stakeholders and leadership.
- Identify opportunities to enhance the overall SoFi Plus experience through thoughtful timely and valuedriven lifecycle touchpoints.
- Collaborate with the Data Science team to develop reporting frameworks and surface meaningful insights that inform strategy and planning.
- Direct priorities and collaborate closely with the Lifecycle Marketing Tech Ops team to ensure smooth and scalable campaign execution.
What Were Looking For
- 6 years of experience in lifecycle marketing CRM or engagement marketingideally in a subscription or membershipbased business.
- Strong track record of driving measurable impact through targeted datadriven marketing campaigns.
- Proficiency in lifecycle marketing platforms (e.g. Braze Iterable Salesforce Marketing Cloud) and experience with A/B testing and experimentation frameworks.
- Strong collaboration skills and experience working crossfunctionally across product marketing analytics and technical teams.
- Deep understanding of customer lifecycle stages and how to tailor messaging and campaigns to drive behavior at each touchpoint.
- Highly analytical with a testandlearn mindset; comfortable translating data into insights and strategy.
- Detailoriented organized and able to manage multiple initiatives simultaneously in a fastpaced environment.
- Passion for improving the member experience and making financial services more engaging personalized and rewarding.
Nice to have:
- MBA or other advanced degrees
- Previous finance tech and insurance industry experience
Required Experience:
Manager
Employment Type
Full Time
