Business Data Analyst

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Who we are

CAI is a global technology services firm with over 8500 associates worldwide and a yearly revenue of $1 billion. We have over 40 years of excellence in uniting talent and technology to power the possible for our clients colleagues and communities. As a privately held company we have the freedom and focus to do what is rightwhatever it takes. Our tailormade solutions create lasting results across the public and commercial sectors and we are trailblazers in bringing neurodiversity to the enterprise.

Job Summary

Job Description

We are looking for a Business Data Analyst. This position will be fulltime and Hybrid (Bangalore).

WhatYoull Do

• Analyze Marketing Campaigns: Evaluate the effectiveness of marketing campaigns and demand generation programs in driving leads customer acquisition and revenue growth for the business unit.

• Data Analysis Across Channels: Examine marketing and sales data from various sourcesincluding CRM systems web analytics social media email campaigns search direct sales and indirect salesto assess campaign performance gauge customer engagement and identify opportunities for optimization and growth.

• Insight Generation: Demonstrated experience proactively identifying and generating insights to enhance business and marketing performance moving beyond descriptive analysis to inform strategic decisions.

• Storytelling with Data: Go beyond reporting numbers by crafting compelling narratives that help stakeholders quickly grasp insights and take action. Develop intuitive visualizations and presentations that turn complex datasets into clear persuasive business stories.

• Trend and Pattern Identification: Dive into large datasets to uncover patterns trends and customer segments to refine targeting strategies and personalize marketing efforts effectively.

• Operational Efficiency: Identify opportunities to streamline operations promote datadriven decisionmaking and support business growth through analytical initiatives.

• Predictive Analytics: Utilize statistical models and machine learning techniques to forecast customer behavior and anticipate marketing performance outcomes.

• Dashboard and Report Development: Develop and maintain dashboards reports and key performance indicators (KPIs) to measure and communicate the effectiveness of marketing initiatives.

• Data Accuracy and Consistency: Ensure the accuracy consistency and reliability of data collection processing and reporting methodologies.

• CrossFunctional Collaboration: Collaborate closely with marketing sales and product teams to align data insights with business objectives and inform strategic planning.

• Automated Reporting: Create automated reports on a weekly monthly and quarterly basis to provide timely insights into marketing performance.

• Ad Hoc Analysis: Conduct ad hoc data analyses and performance reports as required to address specific business questions or challenges.

• Advanced Analytics Tools Utilization: Leverage analytics tools such as Adobe Analytics Tableau SQL Python and Alteryx to extract analyze and visualize data effectively.

What Youll Need

• BA/BS in Business Analytics Data Science Marketing Statistics Economics or other related field (Master a Plus)

• 5 years in marketing analytics business intelligence or a related field.

• 2 years of experience analyzing sales and marketing data.

• Strong ability to identify business issues formulate plans to resolve these issues and effectively communicate the results to all levels of the organization

• Proficiency in data visualization (Tableau or similar visualization tools) along with story telling.

• Proficiency in SQL or Python for data manipulation and analysis.

• Experience in AWS R regression Machine learning etc. and Knowledge of predictive modeling machine learning or AIdriven marketing analytics is a plus

• Experience with marketing analytics platforms and has worked/understanding on digital marketing data: Adobe Analytics Google Analytics CRM systems (Salesforce Hubspot etc.) SEO SEM SMM email and marketing automation tool (Eloqua Marketo etc.)

• Candidate certified in tools is an added advantage.

• Strong problemsolving and criticalthinking abilities.

• Excellent communication skills to translate data into actionable business insights.

• Ability to work crossfunctionally with marketing sales and technology teams in global team setup environment.

• Ability to learn new tools quickly.

Physical Demands

• Sedentary work that involves sitting orremaining stationary most of the time with occasional need to move around the office to attend meetings etc.

• Ability to conduct repetitive tasks on a computerutilizing a mouse keyboard and monitor

Reasonable accommodation statement

If you require a reasonable accommodation in completing this application interviewing completing any preemployment testing or otherwise participating in the employment selection process please direct your inquiries to or (888).