Demand Generation Specialist
Demand Generation Specialist
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1 Vacancy
Job Description
POSITION: Demand Generation Specialist
Location: Flower Mound Tx.
Industry: Electronics repair and engineering solutions
About Renaissance:
Renaissance is a leader in telecommunications electronics and harsh environment repair engineering logistics and support solutions. We optimize the life cycles of our global customers by innovating what is available to access the unavailable.
We offer a competitive compensation package and a business culture which rewards performance and a closeknit working team and initiatives to help you meet your career objectives.
For additional information on Renaissance please visit our website at .
Overall Requirements:
Our Sales Department is looking for an experienced highenergy Demand Generation Specialist. The Demand Generation Specialist is a critical member of the Marketing team responsible for executing a multichannel strategy that generates highquality leads and drives revenue growth. This role will focus on email marketing social media paid advertising website optimization and the development of an ecommerce RFQ platform to generate leads for both equipment sales and repair services.
By aligning with Sales and future Inside Sales teams while leveraging datadriven marketing initiatives this position ensures a seamless Marketing Qualified Lead (MQL) to Sales Accepted Qualified Lead (SAQL) pipeline ultimately contributing to the companys revenue expansion and market growth.
Responsibilities:
Email Marketing Execution
o Design execute and optimize targeted email marketing campaigns focused on highvalue verticals (e.g. Private Networks Telecom OEMs Enterprise IT).
o Segment audiences to ensure personalized datadriven outreach that improves engagement and conversion rates.
o A/B test subject lines content and CTAs to continuously enhance performance.
Demand Generation Campaigns
o Develop and execute multichannel demand generation strategies including:
o Social media campaigns (LinkedIn industry forums)
o Digital ads (Google Ads LinkedIn Ads programmatic advertising)
o Webinars and industry engagement events
o Identify and engage decisionmakers within target markets nurturing them into MQLs.
- Leverage marketing analytics tools to measure campaign effectiveness and adjust strategies for optimal ROI.
Website Enhancements & SEO
o Work closely with Sales & Development teams to optimize the company website for lead generation.
o Implement SEO best practices to increase organic traffic and drive higher MQL conversions.
o Deploy lead capture systems with marketing automation integrations for realtime MQL handoff to sales.
o Improve website UX to ensure higher engagement and reduced bounce rates.
Development of an ECommerce RFQ Platform
o Lead the strategy design and implementation of an RFQ (Request for Quote) platform that streamlines equipment sales and repair services.
o Ensure the platform provides a seamless userfriendly experience allowing customers to quickly request quotes.
o Implement tracking tools to monitor RFQ conversion rates and refine the platforms impact on lead generation.
Collaboration with Inside Sales
o Partner with Sales/Inside Sales to align lead generation efforts.
o Establish lead scoring criteria to ensure that only highquality MQLs are passed to the sales team.
o Provide regular reports and insights on campaign performance RFQ activity and lead quality to optimize followup strategies.
Impact on Business Goals
Lead Generation & Conversion: Generate $2M in RFQs annually.
Market Expansion: Identify and engage new highvalue verticals while optimizing existing market penetration.
Enhanced Digital Presence: Improve the website and launch the RFQ platform to create a scalable digitalfirst demand generation approach.
Seamless Sales Alignment: Deliver highquality leads to Inside Sales allowing them to focus on closing deals rather than prospecting.
Renaissance Repair & Supply values the diversity of our workforce. We are committed to providing access & opportunity to individuals with disabilities. We will provide reasonable accommodation throughout the recruitment and employment process. Should you require accommodation please contact us at
We thank you for your interest in Renaissance Repair and Supply. Please note that only those candidates selected for an interview will be contacted.
Empowering customers to take control of their network lifecycle
Required Experience:
Senior IC
Employment Type
Full-Time
