Senior Growth Marketing Manager
Senior Growth Marketing Manager
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$ 106000 - 125000
1 Vacancy
Job Description
ABOUT onX
As a pioneer in digital outdoor navigation with a suite of apps onX was founded in Montana which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles we have created regional Basecamps to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day coupling it with industryleading technology to craft dynamic outdoor experiences.
Through multiple years of growth we havent lost our entrepreneurial ethos at onX. We offer a fastpaced growing techforward environment where ownership accountability and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team were hungry to improve value innovation and believe great ideas come from any direction.
Important Alert: Please note onXmaps willnever ask for credit card or SSN details during the initial application process. For your digital safety apply only through our legitimate website at directly via our LinkedIn page.
WHAT YOU WILL DO
Were looking for a Senior Growth Marketing Manager to join our Growth Marketing team as a senior individual contributor and user acquisition (UA) lead. This person will play a key role in leading acquisition strategy for specific onX verticals while also supporting execution across others. Youll drive channel strategy manage performance campaigns across mobile and web and roll up your sleeves to execute optimize and report on highimpact UA programs.
This role is ideal for someone who is strategic yet handson thrives in a dynamic environment and is passionate about both data and creative excellence in performance marketing.
As an onX Senior Growth Marketing Manager your essential job duties and responsibilities will look like:
- Lead UA Strategy & Execution:Own and execute user acquisition strategy across the assigned vertical while flexibly supporting channel execution across other teams and business lines. This role requires deep fluency in mobile UA.
- Manage MultiChannel UA Programs:Drive performance marketing efforts across mobile and web including Apple Search Ads Google App Campaigns Meta TikTok DSPs CTV and paid search/social. Youll work crosschannel but with a primary emphasis on mobile app acquisition applying deep knowledge of mobile measurement and platformspecific best practices.
- Budget Management & Optimization:Optimize largescale UA budgets across channels and platforms to maximize CPA efficiency and LTV:CAC outcomes.
- DataDriven DecisionMaking: Build and maintain campaign dashboards reports and insights using Excel Looker Studio Tableau and other tools.
- Advanced Measurement & Attribution:Apply a deep understanding of measurement methodologies MMPs SKAdNetwork (SKAN) and incrementality to improve optimization and attribution. You should be wellversed in SKAdNetwork (SKAN 3.0 and 4.0) including crowd anonymity postback windows and conversion value strategies. A strong grasp of App Tracking Transparency (ATT) and how it impacts mobile attribution is essential including what data is available vs. lost and how to adapt UA measurement in a privacyfirst landscape.
- Collaborate CrossFunctionally:Partner closely with Creative Finance Product Marketing Vertical Marketing and Engineering teams to align UA efforts with broader business and product strategies.
- Creative Strategy & Testing:Work with creative teams to guide paid social and performance video strategy. Run structured A/B tests to iterate on messaging targeting and creative performance.
- Experimentation & Innovation: Explore emerging channels and tactics and champion a testing mindset that prioritizes scalable growth and continuous learning.
WHAT YOULL BRING
- A minimum of five (5) years of experience in user acquisition performance marketing or growth marketing
- Expertise in both mobile app acquisition (e.g. SKAN MMPs install and postinstall tracking) and web digital campaigns (e.g. paid search paid social retargeting)
- Strong analytical mindset with ability to translate data into action
- Proven success managing multimillion dollar budgets across multiple channels and platforms.
- Handson experience with SKAdNetwork Conversion APIs and web2app campaigns
- Deep understanding of LTV:CAC modeling cohort analysis and predictive LTV forecasting.
- Excellent communication and project management skills with a bias toward action and accountability
- Comfortable working in a fastpaced highly crossfunctional environment
- Ability to travel quarterly for multiple days to a corporate office or other onX strategic location such as a Basecamp.
- A shared passion for and ability to demonstrate onXs Company Values
- Permanent US work authorization is a condition of employment with onX.
ADDED BONUSES
Though not required we would be thrilled to consider candidates with any of the following:
- Experience in the outdoor mapping or subscription app space.
- Previous experience managing UA across multiple verticals or business units
- Experience working both at an agency and inhouse with a strong understanding of how UA strategies differ across environments and how to scale programs effectively in each.
WHERE YOU CAN WORK
onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office Basecamp or Connection Hub.
- Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time this is a great option.
- Basecamps: onXs Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work volunteering socializing and adventure.
- Our current Basecamps are located within a 90mile radius of the following: Austin TX; Denver CO; Kalispell MT; Minneapolis MN; Portland OR; Salt Lake City UT; and Seattle WA.
- Connection Hubs: onXs Connection Hub locations are smaller emerging communities of distributed team members.
- Our current Connection Hubs are located within a 60mile radius of the following: Boise ID; Charleston SC; Charlotte NC; Dallas/Fort Worth TX; Phoenix AZ; Richmond VA; Spokane WA; the Bay Area of California and Vermont.
HOW YOULL BE COMPENSATED
onX is committed to compensating all employees fairly and equitably for their contributions. For this position applicants can expect to make between $106000 to $125000 upon hire. The pay range will vary based on experience skills certifications and education among other factors as required in the job description. In addition fulltime onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.
WHAT WERE OFFERING YOU
- Competitive salaries annual bonuses equity and opportunities for growth
- Comprehensive health benefits including a nomonthlycost medical plan
- Parental leave plan of 5 or 13 weeks fully paid
- 401k matching at 100% for the first 3% you save and 50% from 35%
- Companywide outdoor adventures and amazing outdoor industry perks
- Annual Get Out Get Active funds to fuel your active lifestyle in and outside of the gym
- Flexible time away package that includes PTO STO VTO quiet weeks and floating holidays
PERFORMANCE ESSENTIALS
In this role success is driven by cognitive abilities such as concentration and problemsolving essential for our computercentric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation please contact us at .
Position open until filled.
#LIRemote
At onX we believe that diversity makes us better. Bringing together a diverse set of backgrounds ideas and opinions helps us to achieve our mission to awaken the adventurer in everyone. We are proud to be an equal opportunity employer. onX is committed to equal opportunity not only in our hiring practices but also in our employment practices including but not limited to development compensation and promotion. We strive to build an inclusive work community where everyone can be their authentic self and together we win as a team. Come join us!
onX does not sell any Personal Information but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information see our.
As part of our interview process your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel without the use of AIbased summarization. Please note onX respects all applicable laws regarding recording consent and you will have an opportunity to optout if preferred.
Required Experience:
Manager
Employment Type
Full Time
