Senior Specialist, Equine Marketing
Senior Specialist, Equine Marketing
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$ 114700 - 180500
1 Vacancy
Job Description
Job Description
Equine Sr. Specialist Brand Manager
The Equine Sr. Specialist Brand Manager will be responsible for driving the commercial growth of the equine biologic and pharmaceutical franchises in the United States. This role reports directly to the Director of Marketing for Companion Animal Therapeutics and Equine business. The Sr. Brand Manager will have primary responsibility for providing operational and implementation of brand strategies. This individual will lead and manage all brand messaging internal and external communications including all marketing advertising product pricing and related trade and industry programs. He/she will be responsible for developing and delivering the brand portfolios annual financial plan including topline sales spending and profit contribution. They will also continue to foster a strong relationship with our demand forecast and manufacturing colleagues.
Key responsibilities may include but are not limited to:
Be the brand steward for products within the Equine Business Unit.
Manage the development and delivery of the brands annual marketing/financial plan.
Manage the development and execution of all brand communications and allocation of spending. Work in a highly cross functional joint accountability environment inclusive of both internal and external support groups.
Work closely with digital team customer marketing team commercial and technical infrastructure teams to properly develop programs that represent integrated strategies to drive sales and market share.
Gain understanding of the equine market current and future competitors to develop the strongest potential plans and programs to grow sales and profits into the future.
Collaborate with Global Marketing as appropriate to leverage global marketing strategies and ensure brand compliance with promotional positioning and pricing policies.
Interface with appropriate R&D and regulatory teams to ensure proper alignment with commercial requirements.
Help establish and develop an intensive and robust channel marketing strategy and subsequent implementation.
Be theVoice Of the Customer (VOC) by capturing the requirements/feedback from the customer (Veterinarians Consumers) and deliver bestinclass programs that meet the customers needs/wants
Minimum Education Required:
BA/BS Degree required
MBA preferred
Required Experience and Skills:
At least 5 years relevant work experience in marketing/technical service/sales in the Animal Health/Human Health pharma industry
Experience working in the equine industry
Experience working with a sales force
Must possess strong financial acumen
Knowledge of market research
Development of marketing materials
Strong communication skills verbal written and listening skills interpersonal skills and working crossfunctionally
Selfstarter able to work and manage effectively in a fastpaced environment
Strong project management skills
Strong analytical skills
Forecasting skills and manufacturing knowledge a plus.
25% travel required dependent on business needs
Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:
Our company is committed to inclusion ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
As an Equal Employment Opportunity Employer we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race color age religion sex sexual orientation gender identity national origin protected veteran status disability status or other applicable legally protected a federal contractor we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws visit:
We are proud to be a company that embraces the value of bringing together talented and committed people with diverse experiences perspectives skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas broad experiences backgrounds and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one anothers thinking and approach problems collectively.
Learn more about your rights including under California Colorado and other US State Acts
U.S. Hybrid Work Model
Effective September 5 2023 employees in officebased positions in the U.S. will be working a Hybrid work consisting of three total days onsite per week Monday Thursday although the specific days may vary by site or organization with Friday designated as a remoteworking day unless business critical tasks require an onsite Hybrid work model does not apply to and daily inperson attendance is required for fieldbased positions; facilitybased manufacturingbased or researchbased positions where the work to be performed is located at a Company site; positions covered by a collectivebargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note this Hybrid work model guidance also does not apply to roles that have been designated as remote.
The Company is required to provide a reasonable estimate of the salary range for this job in certain states and cities within the United States. Final determinations with respect to salary will take into account a number of factors which may include but not be limited to the primary work location and the chosen candidates relevant skills experience and education.
Expected US salary range:
$114700.00 $180500.00Available benefits include bonus eligibility long term incentive if applicable health care and other insurance benefits (for employee and family) retirement benefits paid holidays vacation and sick days. A summary of benefits is listed here.
San Francisco Residents Only:We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
Los Angeles Residents Only:We will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance
Search Firm Representatives Please Read Carefully
Merck & Co. Inc. Rahway NJ USA also known as Merck Sharp & Dohme LLC Rahway NJ USA does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no preexisting agreement is in place. Where agency agreements are in place introductions are position specific. Please no phone calls or emails.
Employee Status:
RegularRelocation:
DomesticVISA Sponsorship:
YesTravel Requirements:
25%Flexible Work Arrangements:
HybridShift:
Not IndicatedValid Driving License:
NoHazardous Material(s):
N/ARequired Skills:
Adaptability Adaptability Agile Methodology Animal Health Sales Biopharmaceutical Industry Brand Equity Brand Management Brand Marketing Brand Strategy Business Communications Channel Partner Marketing Communication Consumer Relations Corporate Communications Strategy Creative Campaign Development Customer Engagement Customer Marketing Customer Relationship Management (CRM) Customer Value Management Equine Management Interpersonal Relationships Leveraging Management Process Managing Distribution Channels Marketing 19 morePreferred Skills:
Job Posting End Date:
05/23/2025*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Required Experience:
Senior IC
Employment Type
Full-Time
