Brand Manager
Brand Manager
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Job Description
About the Company:
Our client is a leading consumer electronics company with a network of showrooms specializing in highquality electronics and innovative solutions. They are committed to delivering exceptional products and services to meet their customers needs. As they continue to expand their market presence they are seeking a creative and strategic Brand Manager to help drive brand growth and enhance their visibility across all marketing channels.
Responsibilities:
- Develop and execute comprehensive brand strategies to drive awareness and business growth.
- Conduct market research to identify consumer insights market trends competitor activity and brand expansion opportunities.
- Define and maintain brand positioning ensuring consistency across all marketing channels.
- Oversee brand identity management and ensure adherence to brand guidelines.
- Design and execute effective ATL BTL and Digital marketing campaigns.
- Enhance brand presence through strategic visibility campaigns.
- Lead and manage new product development and successful campaigns.
- Plan and evaluate consumer promotions to boost brand engagement.
- Collaborate with crossfunctional teams to ensure brand consistency across all marketing channels and to create competitive trade plans.
- Maintain strong relationships with key principals and address market shifts proactively.
- Plan and execute integrated marketing campaigns that enhance customer engagement.
- Establish and manage the budget for all brands and channel development programs and initiatives collaborating with sales and trade marketing teams.
- Monitor and analyze brand performance metrics adjusting strategies as needed to optimize results.
- Stay abreast of industry developments and emerging trends to improve strategic decisionmaking.
Qualifications:
- Bachelors degree or professional qualification in sales & marketing from a recognized institution.
- 23 years of experience in marketing brand management or a related field.
- Demonstrated success in creating and executing marketing campaigns.
- Experience in managing crossfunctional teams and working in a dynamic environment.
- Proficiency in digital marketing market research and datadriven decisionmaking.
- Excellent communication negotiation and strong analytical skills.
- Creative thinking and a passion for branding and consumer behavior.
Location: Colombo 4 Sri Lanka
Salary: Basic Salary starting from Rs. 150000.00 Vehicle Allowance Fuel
Working Hours:
- Monday to Friday: 8:30 AM 5:30 PM
If you are interested please send your CV to or apply below.
Employment Type
Full Time
