Associate VP of Marketing

The Associate Vice President of Marketing provides strategic leadership to enhance La Sierra Universitys visibility reputation and enrollment outcomes. Reporting to senior leadership this role oversees the development and execution of comprehensive marketing and communication strategies to support recruitment retention and institutional branding. As a collaborative leader the AVP interfaces with internal stakeholders including Admissions and Advancement while building external relationships to promote the universitys mission and goals.

Duties and Responsibilities

Strategic Leadership and Branding

• Develop and execute a comprehensive researchdriven marketing and communications plan aligned with the universitys strategic goals and mission.
• Strengthen the universitys reputation through consistent branding and innovative messaging targeted at internal and external audiences.
• Foster a culture of pride and engagement by showcasing the achievements of faculty students and staff.
• Act as a liaison between university leadership departments and external partners to ensure alignment in messaging and strategy.

Enrollment and Recruitment Marketing

• Collaborate closely with Admissions to create datadriven marketing strategies that attract and convert prospective students.
• Oversee CRM communications including sequenced email campaigns to support recruitment and retention initiatives.
• Develop and promote targeted communication strategies for oncampus and virtual recruitment events enhancing attendance and engagement.

Team Development and Operational Oversight

• Build mentor and lead a highperforming Marketing and Communications team equipped to support digital print and multimedia initiatives.
• Oversee budget management ensuring resource allocation supports institutional priorities and ROI objectives.
• Supervise and coordinate the work of freelance professionals printers and other external partners to maintain highquality outputs.

Community and Professional Engagement

• Represent the university in professional communication organizations and community groups to enhance visibility and build strategic relationships.
• Actively participate in professional development opportunities to stay current on trends and best practices in higher education marketing.

Content Digital and Media Strategy

• Direct the creation of compelling content for print digital and social media platforms ensuring alignment with the universitys brand identity.
• Oversee website and social media strategy collaborating with technical teams to enhance user experience and engagement.
• Manage the production and distribution of publications and marketing collateral supporting fundraising recruitment and community outreach efforts.

Continuous Assessment and Improvement

• Implement datadriven assessment processes to measure the effectiveness of marketing initiatives refining strategies for greater impact.
• Stay informed of industry trends enrollment data and stakeholder feedback to guide decisionmaking and innovation.
• Community outreach efforts.

Continuous Assessment and Improvement

• Implement datadriven assessment processes to measure the effectiveness of marketing initiatives refining strategies for greater impact.
• Stay informed of industry trends enrollment data and stakeholder feedback to guide decisionmaking and innovation.

Qualifications

Education

• Bachelors degree in Marketing Communications Journalism or a related field required.
• Masters degree preferred.

Experience

• Minimum of 710 years of progressively responsible experience in marketing communications or enrollment management preferably in higher education.
• Proven success in managing multichannel marketing campaigns and driving enrollment outcomes.
• Experience supervising teams and managing external vendors or agencies.

Skills and Abilities

• Exceptional leadership project management and organizational skills.
• Strong interpersonal and collaboration abilities with demonstrated success in crossfunctional roles.
• Superior writing editing and presentation skills with attention to detail and storytelling expertise.
• Proficiency with marketing technologies CRM systems (Salesforce preferred) and tools like InDesign and Photoshop.
• Ability to analyze and interpret data to inform strategies and evaluate results.

Certificates and Licenses

Valid CA Driver License

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job work near moving mechanical parts; fumes or airborne particles and risk of electrical shock. The noise level in the work environment is usually moderate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must occasionally lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include Close vision Distance vision Peripheral vision Depth perception and Ability to adjust focus. While performing the duties of this job the employee is frequently required to sit; use hands to finger handle or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance and stoop kneel crouch or crawl.

Salary Wage Range:$70862.00 to $121000.00 plus generous benefits.

• Comprehensive health coverage available
• Tuition Assistance (spouse and dependent eligibility)
• 10 Paid Holidays
• FSA Pet Insurance Legal Services Identity Protection Services and more!