Retention Marketing Specialist
Retention Marketing Specialist
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1 Vacancy
Job Description
As the Retention Marketing Specialist for PHI Direct and Furkin you will help us on our mission to build our pack of members across Canada and to expand beyond Canada in the future. The ideal candidate will have a strong background in digital marketing with a focus on member or customer communications onboarding journeys promotional email marketing organic social media and loyalty and rewards initiatives. Experience utilizing HubSpot or a similar CRM for data management list building and contact segmentation is a must. This role will require strong project management skills attention to detail and a tenacity to learn new skills in an intrapreneurial environment.
We know that talented petloving professionals are everywhere. This is a position open to candidates anywhere in the US or Canada. If you live in the greater Seattle area you will have a hybrid remote/inoffice schedule where you will work from our casual petfriendly office at least 3 days a week.
This position is a one year fixedterm contract with benefits and bonus opportunity included.
What you will do:
You will play an important role in optimizing our marketing channels to engage our customer retention efforts
Provide reporting on campaign & program performance as well as insights and recommendations
Work crossfunctionally with the Marketing Team Care Team and IT to launch maintain and evolve retention campaigns
Work with external agencies or contractors on social assets campaign development and more
Identify data needs and requirements for evolving personalization and dynamic content across a rapidly growing brand family
Leverage A/B testing segmentation and behavioral targeting to maximize engagement and next best actions
Build segmentation & targeting logic set up automations and workflows identify dynamic content requirements and drive continuous improvements within the HubSpot platform
Identify opportunities to improve retention rates through various digital marketing channels web email social
Build maintain and optimize email marketing campaigns such as our member onboarding series promotional email member newsletter and more
Identify and manage member stories UGC highlights and surprise and delight opportunities
Manage content library of policyholder and claims communications in TPet and Vision (internal platforms) and regularly update communications to ensure we exceed members expectations throughout their journey
Provide administrative support on the following areas: Planted in Memory / pet loss sympathy claims form management and upkeep email inboxes social comment monitoring (secondary) Wrike submissions
Provide general administrative and project support as needed
Manage and grow refer a friend program
Supporting member initiatives for potential North American expansion
Manage both brands social media accounts including content creation and comment management
Experience you have:
2 years of relevant marketing experience
Proficiency in Microsoft Excel required
Experience writing for SEO preferred
Proficiency with email marketing tools and campaign development (MailChimp HubSpot or similar)
What youll bring:
Email coding knowledge (HTML CSS)
Proficiency in using HubSpot or similar CRM platforms
Proficiency with Canva and design programs such as Adobe InDesign and Illustrator
Excellent copywriting skills
Experience writing for SEO preferred
Understanding of survey management tools (i.e. Survey Monkey)
Solid understanding of project management software such as Asana or JIRA
Strong analytical skills and ability to use data to optimize daytoday funnel performance
Tenacity in learning new skills identifying solutions and resolving issues
Ability to work independently handle multiple projects efficiently and effectively and to meet deadlines
Highly organized and responsive with great attention to detail
Positive attitude creative and innovative mindset
Must. Love. Pet
Compensation:
The pay range for this position is $65000 $70000 USD on a fulltime schedule.
Along with base salary Trupanion this role will be eligible for monthly bonuses.
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Benefits and Perks:
- Full medical dental and vision benefits at no cost to the employee
- Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
- Fiveweek sabbatical after five years of employment
- Open casual petfriendly and fun office environment
- Free medical health insurance for your pet (1 dog or cat)
- Paid time off to volunteer at nonprofit organizations
- Seattle Office Amenities: Free onsite gym free dog walking services for office pets during business hours free parking and paid ORCA cards.
For more information about Trupanion visit more about how Trupanion has revolutionized our industry and the reimbursement model: is an equalopportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds abilities perspectives and skills.
We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive other benefits and privileges of employment. Please contact us to request accommodations.
Remote Work :
Yes
Employment Type :
Contract
Employment Type
Remote
