Senior Sales & Channel Marketing Manager – UK & Ireland

From the beginning our dream has been to help people lead creative lives by providing tools to make their doityourself projects beautiful fun and easy. When we built our first smart cutting machine we saw the potential for a simple yet powerful tool to completely transform the way people think about making.

To further support this mission we are seeking a commercially driven and strategically minded Senior Sales & Channel Marketing Manager to lead our efforts across the UK and Ireland. This is a highimpact highvisibility role responsible for accelerating revenue growth driving retail sellthrough and enhancing the visibility of our product portfolio across a wide range of retail partners.

Key Responsibilities:

• Develop and implement a commercially focused sales and channel marketing strategy for the UK & Ireland.
• Drive growth across all key product categories ensuring all revenue and sellthrough KPIs are met or exceeded.
• Identify onboard and grow new retail partnerships; deepen engagement with existing key accounts.
• Personally manage a portfolio of highvalue retail customers across both online and offline channels.
• Lead and coach a small highperforming team (1x Sales Executive 1x Marketing Manager) fostering a collaborative and resultsdriven culture.
• Collaborate closely with crossfunctional teams including central marketing operations and pricing to ensure seamless execution of gotomarket plans.
• Oversee and optimize retail marketing investments (instore and digital) ensuring strong brand visibility and ROI.
• Monitor competitive activity category trends and shopper insights to inform tactics and longterm planning.
• Track analyze and report on performance metrics recommending course corrections as needed.

Qualifications :

• Bachelors degree in Business Marketing or a related field
• 8 years of experience in sales channel marketing or trade marketing roles ideally within consumer goods lifestyle brands creative tools or tech.
• Proven experience managing key UK retail accounts (e.g. Argos Currys John Lewis Hobbycraft).
• Strong understanding of UK and Ireland retail and ecommerce environments with a clear track record of delivering growth.
• Demonstrated ability to lead mentor and develop a small team.
• Solid experience in retail marketing execution including campaign planning instore merchandising and online activations.
• Skilled in data analysis reporting and translating insight into commercial action.

Skills & Competencies:

• Strategic entrepreneurial mindset with a strong bias for action
• Excellent stakeholder management and crossfunctional collaboration skills.
• Strong project and time management abilities; comfortable juggling multiple priorities in a fastpaced environment.
• Proficient in Microsoft Office
• Confident communicator with strong presentation and influencing skills.

Additional Information :

A Quick Note Before You Apply

Cricut is in a powerful chapter of transformation. Were evolving fastrefining our strategy growing our teams and raising the bar across the board. This is an incredible opportunity for the right kind of personbut its not for everyone.

Were looking for Aplayerspeople who dont just meet expectations but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum keep reading.

Heres what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You dont wait for perfect clarity to take actionyou start learn and adjust. You believe that speed matters especially when paired with thoughtfulness. You ask: What can move forward today and push past inertia.

You set high standardsespecially for yourself.
Youre proud of your work and protective of your reputation. You take ownership deliver quality and dont cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and dont get distracted by noise. You prioritize well and manage your time wisely.

You collaborate like a pro.
You elevate the people around you communicate clearly and give thoughtful feedback. Youre low ego high outputand your team loves working with you.

What to Do Next: 

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information!

At Cricut we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race color religion sex sexual identity gender identity marital status veteran status nationality citizenship age disability medical condition pregnancy or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in EVerify.

Remote Work :

Yes

Employment Type :

Fulltime