drjobs YouTube Media Manager, Amazon MODE

YouTube Media Manager, Amazon MODE

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1 Vacancy
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Job Location drjobs

Santa Monica, CA - USA

Yearly Salary drjobs

$ 70900 - 151700

Vacancy

1 Vacancy

Job Description

Were seeking an Activation Manager with strong programmatic experience specifically in DV360 (Googles Display and Video DSP) to join our growing inhouse activation team. Youll drive strategies within YouTube and lead daytoday tactical campaign implementation. Your role will involve testing to improve key performance indicators across creative opportunity firstparty/thirdparty audiences testing YouTube formats and buying types to enhance brand effectiveness. Youll measure success and develop playbooks for YouTube in house buying expansion globally for Amazon.

Key job responsibilities
Develop media plan recommendations for YouTube Select and auctionbased buys to address key audiences leveraging quality assets and testing targeting tactics to drive business outcome backed by data.
Ensure YouTube activation is strategically aligned with broader digital media plans
Develop and optimize audience targeting strategies in DV360 for YouTube utilizing first and thirdparty data to reach priority audiences
Set up traffic manage and report on YouTube campaigns ensuring accurate implementation pacing alignment and actionable performance insights.
Expand DV360 YouTube buying to channelspecific premium ad placement Create and execute an annual experimentation plan in collaboration with Google media team and analysts to refine media fundamentals Establish best practices for global expansion of Amazon retail brands Implement and advance brand safety and metricbased quality indicators to reduce business risk and maintain high attention.
Act as the liaison between internal teams and Google to drive YouTube activation success addressing ad hoc requests troubleshooting campaign issues and ensuring seamless execution

A day in the life
Execute daily optimizations to improve campaign performance including creative adjustments pacing oversight and bid and frequency cap management
Oversee Select and auctionbased buys for YouTube and YouTube publishers
Audit and maintain brand safety solutions for YouTube
Implement taxonomy and trafficking protocol Adhere to activation timelines and refine operating procedures
Deliver topline reporting and analysis of YouTube campaigns highlighting key performance trends insights and optimization opportunities.
Consult with global regional media leads and Global studio creative group on DV360 best practices

About the team
Amazon MODE (Media Operations Data and Execution) is the in house solution for programmatic and social media buying at Amazon located within XCM (Cross Channel Cross Division) Marketing Organization

3 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building and optimizing multiple simultaneous marketing campaigns
Experience managing or working within crossfunctional marketing and creative teams

Experience in multiterritory campaign management
Experience in digital marketing and content production timelines and process

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70900/year in our lowest geographic market up to $151700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit
This position will remain posted until filled. Applicants should apply via our internal or external career site.


Required Experience:

Manager

Employment Type

Full-Time

Department / Functional Area

Marketing

About Company

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