Principal Demand Generation Manager, EMEA
Principal Demand Generation Manager, EMEA
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Job Description
We are looking for a skilled marketing or sales professional who has experience working closely with sales teams and can build programs to scale and accelerate pipeline generation in the upmarket customer segment. You will partner with marketing sales and customer success teams to build strong plays that can be leveraged to help drive deal creation and more customer and prospect engagement for our EMEA Market.
In this role you will be a key contributor in rapidly growing our reach engagement pipeline revenue and retention and therefore impact both the marketing and sales organizations. Your goal will be to identify the best way to build EMEA prospecting campaigns leverage the work the central team is doing and drive the adoption of such campaigns with the regional sales teams.
The ideal candidate understands sales cycles and sales prospecting campaigns especially in EMEA markets excels at relationshipbuilding and has excellent communication skills.
Responsibilities:
- Deeply Understand Upmarket Customers: Delve into the unique needs and aspirations of the upmarket customer segment. Align all marketing initiatives to support and amplify their goals ensuring your strategies resonate with their expectations.
- Proactive Opportunity Identification: Leverage database insights to uncover new opportunities for prospecting and demand generation. Collaborate closely with regional sales teams to develop comprehensive campaigns that target highvalue customers driving substantial revenue growth.
- Strategic Prospecting Programs: Craft and implement strategic prospecting programs tailored to the integrated marketing calendar across EMEA. These programs focus on acquiring net new revenue by engaging the upmarket customer base effectively.
- Foster Strong Stakeholder Relationships: Establish and nurture robust relationships with key stakeholders in Regional Marketing Sales Business Development and Data and Technical Sales teams. This alignment ensures collective success and maximizes results in engaging the upmarket segment.
- Master the EMEA Prospecting Calendar: Take ownership of the EMEAwide prospecting calendar for GS coordinating comprehensive plans across France UKI DACH and Nordilux. This calendar will be the cornerstone of aligning efforts and optimizing market impact.
- Targeted Campaigns and Messaging: Design and deploy targeted marketing campaigns across the EMEA region. Tailor messaging to effectively capture the attention of upmarket customers ensuring meaningful engagement and conversion.
- DataDriven Optimization: Continuously monitor and analyze KPIs to gauge the impact of marketing initiatives. Utilize datadriven insights to refine strategies and enhance campaign performance ensuring maximum revenue growth in the upmarket segment.
By focusing on these key areas you can solidify your presence in the upmarket customer segment and achieve sustained revenue growth across EMEA.
Requirements:
- Were looking for someone who is a selfstarter a great teammate and someone who has 7 years of hightech sales or marketing experience preferably in a fieldfacing role.
- Excellent project management skills
- Strong stakeholder management skills and the ability to hold stakeholders accountable for developing and delivering programs within a very highvelocity shifting environment
- Ability to work collaboratively in a crossfunctional team environment
- A clear understanding of B2B SaaS sales processes field marketing and sales enablement content creation
- Solid business acumen with sales experience or enablement experience is a must
- Very analytical and uses data to solve problems
- Are an excellent communicator writer and storyteller in English.
We know the confidence gapand imposter syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.
If you need accommodations or assistance due to a disability please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.
At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for inperson onboarding. If you join our broader Product team youll also attend other inperson events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Germany Applicants: (m/f/d) link to HubSpots Career Diversitypagehere.
India Applicants: link to HubSpot Indias equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing sales service and website management products that start free and scale to meet our customers needs at any stage of growth. Were also building a company culture that empowers people to do their best work. If that sounds like something youd like to be part of wed love to hear from you.
You can find out more about our company culture in the HubSpot Culture Code which has more than 5M views and learn about our commitment to creating a diverse and inclusive workplace too. Thanks to the work of every employee globally HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its awardwinning culture by Great Place to Work Comparably Fortune Entrepreneur Inc. and more.
Headquartered in Cambridge Massachusetts HubSpot was founded in 2006. Today thousands of employees across the globe work remotely and in HubSpot offices. Visit ourcareers website to learn more about the culture and opportunities at HubSpot.
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Required Experience:
Manager
Employment Type
Full Time
