Director, HCP Marketing
Director, HCP Marketing
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Job Description
Join us as we transform immunology and deliver medicines that help autoimmune patients get their lives back. argenx is preparing for multidimensional expansion to reach more patients through a rich pipeline of differentiated assets led by VYVGART our firstinclass neonatal Fc receptor blocker approved for the treatment of gMG and with the potential to treat patients across dozens of severe autoimmune diseases.
We are building a new kind of biotech company one that maintains its roots as a sciencebased startup and pushes our commitment to innovate across all corners of our business. We strive to inspire and grow our company our partnerships our science and our people because when we do we deliver more for patients.
The Director US HCP Marketing will develop strategy and execute tactics directed at health care professionals treating people living with generalized myasthenia gravis (gMG). The focus of the role will be to lead the development of HCP strategies and tactics inclusive of unbranded disease state education and branded education to continue growth of the VYVGART franchise and achieve business objectives.
This role will report to the Senior Director of US HCP Marketing MG Indication Lead and will partner closely with key internal and external crossfunctional partners to plan and implement personal nonpersonal tactics to support the assigned indications. In close collaboration with the rest of the Marketing team this role will support the VYVGART brand and portfolio strategies with pullthrough to Commercial Field Team KOL engagement and National and Regional Congress presence and execution. The Director will also deliver on key brand expectations such as Brand Planning Tactical Planning Launch Readiness and Quarterly Business Reviews.
This is an exciting time to join an enthusiastic innovative growing team to continue delivering a successful commercial product with a followon indication launch. We seek a marketer who thrives in a nimble fastpaced environment is willing to embrace the challenge passionate about science and deeply motivated by delivering value to people living with rare diseases.
Roles and Responsibilities:
Support the development and execution of the branded VYVGART / VYVGART Hytrulo (efgartigimod) strategy messaging and tactics for US HCPs
Ongoing development and updating of the branded strategy and strategic brand plan
Ensure customer and competitor insights drive actionable updates to strategy
Ensure readiness of materials to support the XFT Commercial Field Organization including territory business managers (TBMs) field clinical educators (FCEs) thought leader liaisons (TLLs) etc.
Work crossfunctionally to prepare the XFT Field Organization and drive brand direction at POA meetings training etc.
Management of key agency partners including the Brand AOR congress partners digital and media partners in the development and execution of market development and brand plans. Ensure marketing direction is pulled through and project timelines are met
Collaborate and cocreate with multiple functional groups within the organization including but not limited to Marketing Marketing Operations Field Sales Medical Affairs Market Access Compliance Legal and Regulatory
Partner with nonpersonal promotional (NPP) lead to align strategy and tactics as well as to optimize data analytics and inform business decisions
Work closely with Legal Regulatory and Medical Affairs to effectively navigate
Promotional Material Review process prioritize and ensure timely and compliant development of HCPdirected tacticsDevelop and mentor fellow HCP marketing team members to help improve team / brand performance and increase marketing skills and capabilities across the organization
Execute multiple simultaneous projects and manage resources to ensure deliverables are on time on budget and address business objectives
Education Experience and Qualifications:
The US commercial organization is Bostonbased; this person must be in the office as needed to support key planning and coordination meetings
BS/BA degree (science or business degree preferred); MBA is a plus
10 years of experience in marketing and/or relevant commercial experience in the pharmaceutical/biotech industry
Experience effectively managing external agency partners and collaborating with crossfunctional teams and internal/external stakeholders to effectively implement strategies and programs
Agility proven ability to influence without authority and crossfunctional collaboration
Ability to work under pressure in a fastpaced environment and prioritize work to achieve positive results. Entrepreneurial spirit and ownership mentality willingness to roll up sleeves and flexibility to jump in where the business needs dictate
Understanding of the legal and regulatory environment in pharmaceutical promotions
Strong project management communication and organization skills
Experience in rare disease and/or Neurology preferred
US launch readiness experience preferred
Travel 30%
#LIHybrid
At argenx all applicants are welcomed in an inclusive environment. They will receive equal consideration for employment without discrimination on the basis of race color religion sex sexual orientation gender identity national origin protected veteran status disability or any other applicable legally protected characteristics. argenx is proud to be an equal opportunity employer.
If you require reasonable accommodation in completing your application interviewing or otherwise participating in the candidate selection process please contact us at . Only inquiries related to an accommodation request will receive a response.
Required Experience:
Director
Employment Type
Full-Time
