The Strategist acts as a strategic partner to our clients and internal team ensuring media campaigns meet/exceed client marketing objectives. The ideal candidate has a passion for digital media with deep expertise in Search Activationsomeone who can lead the handson execution of campaigns in platforms like Google Ads Search Ads 360 and Microsoft/Bing Ads while also serving as a strategic advisor. This role requires a balance of platform uency analytical thinking and strong client communication.
The Media Strategist will oversee and lead strategic media planning with a strong emphasis on Search marketing. They will also act as a point of escalation and mentor for Media Specialists.
What youll do:
Plan build and manage multichannel media campaigns with a core focus on Search across Google Ads Search Ads 360 and Microsoft/Bing Ads
Guide Specialists on campaign implementation pacing and inplatform optimizations ensuring alignment with client KPIs and industry best practices
Monitor search campaign performance daily; make datadriven adjustments to improve ROI CTR and overall efficiency
Present detailed analysis of search performance and provide strategic recommendations rooted in platform insights and client business objectives
Act as the primary media point of contact for select client accounts providing thought leadership in Search Activation and broader performance media strategy
Partner with analytics and data teams to translate campaign insights into actionable recommendations
What were looking for:
5 years in a digital media performance marketing or ad tech environment with 3 years of handson experience managing search campaigns in Google Ads and/or SA360
Inplatform uency in Google Ads SA360 and Microsoft/Bing Ads; bonus for experience with YouTube DV360 or paid social platforms
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