drjobs Paid Search, Media Strategist

Paid Search, Media Strategist

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1 Vacancy
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Job Location drjobs

Sarasota, FL - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

The Strategist acts as a strategic partner to our clients and internal team ensuring media campaigns meet/exceed client marketing objectives. The ideal candidate has a passion for digital media with deep expertise in Search Activationsomeone who can lead the handson execution of campaigns in platforms like Google Ads Search Ads 360 and Microsoft/Bing Ads while also serving as a strategic advisor. This role requires a balance of platform uency analytical thinking and strong client communication.

The Media Strategist will oversee and lead strategic media planning with a strong emphasis on Search marketing. They will also act as a point of escalation and mentor for Media Specialists.

What youll do:

    • Plan build and manage multichannel media campaigns with a core focus on Search across Google Ads Search Ads 360 and Microsoft/Bing Ads
    • Guide Specialists on campaign implementation pacing and inplatform optimizations ensuring alignment with client KPIs and industry best practices
    • Monitor search campaign performance daily; make datadriven adjustments to improve ROI CTR and overall efficiency
    • Present detailed analysis of search performance and provide strategic recommendations rooted in platform insights and client business objectives
    • Act as the primary media point of contact for select client accounts providing thought leadership in Search Activation and broader performance media strategy
    • Partner with analytics and data teams to translate campaign insights into actionable recommendations

What were looking for:

    • 5 years in a digital media performance marketing or ad tech environment with 3 years of handson experience managing search campaigns in Google Ads and/or SA360
    • Inplatform uency in Google Ads SA360 and Microsoft/Bing Ads; bonus for experience with YouTube DV360 or paid social platforms

Employment Type

Full-Time

Company Industry

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