Vans: Manager, Consumer Insights & Analytics
Vans: Manager, Consumer Insights & Analytics
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1 Vacancy
Job Description
Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live Off The Wall embracing the youthful spirit of freedom nonconformity and relentless progression. Yesterdays Off The Wall moment is todays new normal and at Vans we believe in constantly outdoing ourselves. Together with our communities across the globe our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.
So before we get to the job details take a minute to learn a little more about us our values and our culture. If you can see yourself working sidebyside with a team of people who think and live Off the Wall Vans just may be the place for you.
What will you do
A day in the life of a Manager of Consumer Insights & Analytics at Vans looks a little like this. As a key member of theGlobal Strategyteam the Global Consumer Insights and Analytics Manager plays a vital role in shaping the future of our brand by ensuring the voice of the consumer is at the forefront of strategic decisionmaking. This global role partners closely withregional and crossfunctional teams including Strategy Marketing Product Design & Innovation and Merchandising.
In this role you will proactively identify growth opportunities and guide strategic initiatives through the development and application ofbreakthrough consumer insights. By leveraging syndicated data sources along with quantitative and qualitative research methods you will help drive a culture of consumercentric thinking across the organization.
This positionreports directly to the Senior Director Global Consumer Insights & Analytics and requires a strategic thinker with strong analytical capabilities and a passion for uncovering insights that lead to meaningful business impact.
Lets break down that dayinthelife a bit more.
Lead consumer insight projectsusing a mix of quantitative and qualitative research methods to uncover what drives consumer behavior and preferences helping shape brand product and marketing strategies.
Identify and size growth opportunitiesby analyzing consumer trends behaviors and market dynamicsconnecting the dots to highlight where the brand can win next.
Partner closely with crossfunctional teams(including Strategy Marketing Product Design & Innovation Merchandising Consumer Insights & Analytics) to embed consumer insights into product development and gotomarket planning.
Analyze and translate syndicated data(e.g. Circana Euromonitor etc.) into actionable insights that help monitor market performance brand health and category shifts.
Champion a consumer and athletefirst mindsetby sharing key insights across the business and building tools or frameworks that help teams think more empathetically and strategically about the consumer.
Create compelling insight storiesthat bring data to lifeusing visuals and storytelling to drive understanding alignment and action.
What do you need to succeed
We all have unique skills that we bring to work and celebrate every day. For this role there are foundation skills youll need to succeed and excel. Additionally while formal education in a related field is great to have we are most interested in your 6 years of experience and professional achievements.
The foundation skills you will need in this position are:
6 years of experiencein consumer insights analytics or market researchideally in a global or crossfunctional environment where insights directly impacted business outcomes.
Proven ability to drive business performanceby turning consumer insights into actionable strategies that enhance product innovation marketing and overall brand success.
Strong analytics expertise with experience analyzing large datasets identifying patterns and trends and providing actionable insights that shape business decisions. Proficient in leveraging platforms such asSPSS Desktop Reporter Q andJMPfor advanced analysis.
Proactive in identifying crossfunctional needsyou anticipate research requirements across teams (like Marketing Product Strategy etc.) and deliver tailored insights through custom research from design to final delivery.
Handson experience with research tools and platformslike Qualtrics IRI Euromonitor and expertise in data analysis tools like Excel Tableau or similar platforms.
Able to connect the dotsyou synthesize insights from multiple sources and turn them into clear compelling and actionable recommendations that drive business impact.
Solid experience with both qualitative and quantitative research methods including surveys focus groups and concept testingcomfortable designing and executing studies from start to finish.
Collaborative team playeryou work well across departments influencing product strategy and marketing teams with datadriven insights that shape decisionmaking.
Excellent communication skills with the ability to tell compelling stories from data and present insights clearly and persuasively to senior leadership and other stakeholders.
What do we offer you
At Vans we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions a competitive compensation package and a strong benefits package that includes medical dental vision and 401(k).
To learn more about Vans benefits package follow this and click Looking to Join VF.
To learn more about Vans Diversity and Inclusion efforts go to .
Now WE have a question for YOU.
Are you in
#LIJB1
Hiring Range:
$93312.00 USD $116640.00 USD annuallyIncentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan sales incentive orcommissionpotential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered including this years medical plan rates on and by clicking Looking to Join VF Detailed information on your benefits will be provided during the hiring process.
Please note our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position we comply with all local state and federal laws.
At VF we value a diverse inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability please contact us at . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements including but not limited to the San Francisco Fair Chance Ordinance VF will consider for employment qualified applicants with arrest and conviction records.
Required Experience:
Manager
Employment Type
Full-Time
