Programmatic Media Senior Lead

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022 PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success PMG utilizes business strategy and transformation creative media and insightsas well as its proprietary marketing intelligence platform Allito deliver cuttingedge digital solutions and innovative media strategies. Our team comprises over 900 employees globally and our work for ambitious brands like Apple Best Western Hotels & Resorts CKE Restaurants Experian Intuit Kohler Nike Sephora Therabody and Whole Foods spans 85 countries.

Who You Will Be Working With

The Programmatic team at PMG is a closeknit group of strategists and buyers who are passionate about leveraging programmatic advertising to drive impactful results. We work in collaboration with media strategy creative and technology teams to design and execute fullfunnel marketing strategies that make a real difference for our clients.

At PMG we believe that great work starts with great teams. Our culture fosters innovation curiosity and teamwork creating a supportive environment where every member has the opportunity to learn grow and lead. As a Programmatic Senior Lead youll work with some of the worlds most iconic brands helping them navigate the evolving programmatic landscape while mentoring and inspiring your team to reach new heights.

What You Will Do

• Lead the strategic direction for clients programmatic campaigns ensuring they align with broader PMG service offerings to drive exceptional results and client satisfaction.
• Oversee tactical campaign execution optimizing creative strategies audience targeting and inventory selection to meet and exceed client goals.
• Engage directly with senior client stakeholders guiding highlevel business and strategy discussions to ensure programmatic media aligns with their broader business objectives.
• Monitor and evaluate campaign performance identifying trends risks and growth opportunities while driving strategic optimizations to maximize results.
• Champion programmatic innovation and training within PMG including leading adoption of our proprietary technology platform Alli to perform data analysis create custom reporting tools and drive smarter decisionmaking.
• Mentor and coach junior team members supporting their professional growth while ensuring flawless execution and continuous optimization of campaigns.
• Build and nurture relationships with media partners to stay at the forefront of platform advancements beta opportunities and emerging innovations.
• Integrate technical solutions and custom strategies tailoring them to clientspecific business needs to deliver measurable outcomes.

What You Will Bring

• 7 years of experience in digital media and programmatic advertising with a bachelors degree or equivalent experience.
• Advanced expertise in programmatic advertising marketing planning and analysis and marketing metrics to drive impactful and resultsfocused campaigns.
• A strong understanding of analytics and database marketing to guide datadriven strategies and decisionmaking.
• Proficiency in ad exchanges ad servers and demand side platforms (DSPs) to effectively manage and optimize campaigns across platforms.
• Expertise in leveraging channels such as CTV OLV display audio native DOOH and app to develop cohesive fullfunnel media strategies.
• Proficiency in tools like Microsoft Excel and SQL to analyze data deliver actionable insights and produce clear impactful reports.
• Strong familiarity with measurement systems to assess campaign success and implement strategic optimizations.
• Excellent leadership and mentoring skills fostering growth within your team and ensuring flawless execution of campaigns.
• Strong communication and collaboration skills to align programmatic strategies with broader marketing initiatives and ensure crossfunctional success.
• A commitment to curiosity and adaptability as a continual learner staying at the forefront of media innovation while prioritizing client success with a customerfocused mindset that seeks opportunities to deliver meaningful value.
• A dedication to peoplefocused leadership fostering collaboration innovation and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Take advantage of our learning and development programs mentorship opportunities and career advancement support.
• Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement Plans: Plan for your future with our competitive 401(k) matching program.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Pet Insurance: Protect your pets health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% companyfunded accounts to promote healthy habits and wellbeing.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 giveback hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture thats unmatched in digital. Were dedicated to working hard to serve our employees and clients delivering value results and innovationwhich often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better PMG is committed to creating a more diverse and inclusive culture and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits employs trains compensates and promotes regardless of race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.