Director, Product Marketing
Director, Product Marketing
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$ 160000 - 200000
1 Vacancy
Job Description
Our team is committed to enhancing physician and patient quality of life through Elation a SaaS cloudbased clinical platform. Since inception weve been focused on building a delightful worldclass experience that empowers physicians to deliver phenomenal care to patients. Join our mission as we help to enable every patient to the highest quality of care.
We are looking for a Sr. Director/Director of Product Marketing to lead Elations product marketing function and continue to build out the function and its capabilities. We need an excellent leader people manager and diplomat who can partner across teams to establish processes and programs that create value for all stakeholders.
Role and Responsibilities
- Partner closely with Product Management to understand the product strategy and develop messaging frameworks that support compelling thought leadership content differentiated value messaging and powerful customer stories.
- Develop and implement successful gotomarket strategies and processes for product and featurelevel introduction for customers and prospects.
- Drive governance process on product packaging and pricing.
- Lead crosschannel marketing campaigns into our customer base to reach product penetration and sales goals.
- Keep a steady pulse on our industry market and competition.
- Create processes and templates that enable the team to deliver and maintain consistent uptodate competitor profiles SWOTs and comparisons for use across the organization.
- Enable Sales and Customer Success to communicate the value product positioning and differentiation messaging that supports the selling process.
- Work with Marketing to create internal and external training toolsincluding user guides help articles videos sales slicks and talking pointsfor every product release.
- Query and compile data from multiple sources such as Salesforce Google Analytics and internal databases to generate reports dashboards and analyses that support the businesss ability to monitor product usage adoption churn rates and other metrics.
- Evaluate recommend and own product marketingrelated processes platforms and tools thatll scale with business growth.
- Define topdown market opportunity for new products.
- Deliver succinct executivelevel presentations to Elation Health leadership informing them on research launch results and strategies.
- Provide strategic support to demand generation corporate marketing partnership and the sales teams across Elation Healths product and prospects.
- Lead team of Product Marketers to deliver highquality work and develop professionally.
Professional Qualifications
- Exceptional communication skills and proven ability to partner with lead and influence key stakeholders across the company in a remote environment.
- Relentless focus on direct and indirect customer interaction to understand customer needs and pain points.
- Highly adaptable and selfdriven marketer who has the ability to navigate a fastchanging environment.
- Strong analytical abilities to develop insights by combining sales and marketing data with data from other sources.
- Must have the ability to create tangible marketing deliverables as well as be a strategic thinker.
- Learn the Elation Health application inside and out and be able to demo our products.
- Be a naturalborn educator. Knowledge is power and were all about empowerment.
- Strong Customer Service skills. Effective communication also requires effective listening so be ready to lend a sympathetic ear and offer reassurance when needed.
- 10 years of previous product training and/or product marketing experience in the software/tech industry.
- Bachelors degree in marketing business or a related fieldor equivalent years of experience.
Ideally You Would Also Have These
- Experience working for a B2B SaaS company
- Experience in healthcare or healthcare technology
- Pragmatic Marketing certifications
Salary: $160000 $200000/yr USD variable
Elation welcomes individuals from all backgrounds and walks of life. Elation is proud to be an Equal Opportunity Employer and is dedicated to creating and maintaining a diverse and inclusive work environment.
We are committed to equal opportunity for all employees and applicants and value individuals with diverse perspectives including but not limited to: race color religion sex sexual orientation socioeconomic status age gender identity or gender expression national origin disability or veteran status.
Elation also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. We firmly believe a strong culture that supports a diverse and inclusive workforce allows us to achieve Elations mission of helping independent primary care thrive.
Required Experience:
Director
Employment Type
Full-Time
