Senior Brand Manager (f/m/d)

ZEAL Network SE is an international listed group of companies that has been creating exciting and entertaining lottery experiences for over 20 years. In Germany we are the largest provider of online lotteries through our brands LOTTO24 and Tipp24. In Spain we work with the second largest national lottery ONCE. Through ZEAL Ventures we are involved in exciting ecommerce startups such as Omaze and DAYMADE. We have 290 employees from various countries who act independently and think in a visionary way. Our corporate culture is characterized by team spirit empowerment and high ambition. Together we have a clear goal: to encourage people to dream.

Your Tasks

• Development and implementation of a comprehensive brand strategy.

• Close collaboration with our internal media CRM creative and product teams to drive the holistic brand strategy and ensure brand awareness across all marketing channels platforms and customer touchpoints.

• Leading developing and executing integrated marketing campaigns across a growing number of channels and fostering synergies between channels and activities.

• Communicating with various stakeholders to create effective marketing communication.

• Coordination with internal stakeholders to ensure the brand message is integrated across all business areas.

• Collaborating with research and data teams to conduct competitive analyses to continuously identify growth and positioning opportunities.

• Utilizing analytics and customer insights to refine marketing tactics and improve impact and efficiency.

• Working closely with product legal and compliance teams to ensure marketing strategies comply with regulatory requirements.

• Managing marketing budgets and coordinating with the business and our media team to allocate resources effectively and efficiently.

• Reporting on campaign performance to Clevel executives.

What You Bring

• Several years of experience in a similar role.

• Strong understanding of marketing brand strategy and positioning in a competitive ecommerce environment.

• High competence in analyzing data consumer insights and competitive activities to support decisionmaking.

• Deep knowledge of relevant marketing channels from brand to performance marketing.

• Extensive experience in planning managing and executing all types of marketing campaigns.

• Excellent communication skills e.g. in the form of briefings for creative teams agencies and content productions.

• Strong project management skills.

• Ability to manage marketing budgets track expenses and optimize spending.

• Proficiency in working with data analysts marketing mix and attribution models.

• Advanced German language skills and very good English skills.

What We Offer

• Work culture: Open transparent communication and selfresponsible work are the cornerstones of our working method and shape our culture which thrives on diversity innovation and resultorientation.

• Flexibility: You can take your unlimited vacation days spontaneously we work in a hybrid model and provide you with technical home office equipment.

• Further Education: Continuous knowledge building and personal development are important to us so each employee has an annual training budget of EUR 2500.

• Get Together: Summer parties Christmas parties hackathons company events take place once a quarter where we all come together and we also like to use every opportunity such as team events or Pizza Thursdays.

• Benefits: Whether near or far we offer you goodies and freedoms that make your worklifelearn balance even more pleasant. We support you in areas such as mobility (Mobiko bike leasing) fitness & health (EGYM Wellpass Health Days) and in our home office there are weekly goodies to sweeten your stay. If you ever feel like a change of scenery you have the option to extend your next vacation directly with our unlimited vacation policy or even work for a few weeks directly from the beach (within the EU) thanks to our Work where you want offer.

Sounds exciting Great! Then we look forward to your online application.

Required Experience:

Manager