Copywriter
Copywriter
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
At 2U we are all in on purpose. We are motivated by our mission to eliminate the back row in education and connected by our shared passion to deliver worldclass digital education at scale. As the parent company of edX the worlds leading online learning platform 2U powers more than 4000 online higher education offerings from free courses to full degrees. Together with more than 230 colleges universities and corporate partners we are helping to unlock human potential.
What Were Looking For:
Were seeking a passionate and motivated Copywriter to join our creative team. This position requires three to five years of experience writing marketing copy including for SEOdriven web pages datadriven advertising scripts strategic email campaigns and more. This copywriter sits within our internal creative agency.
The Creative Marketing Group is a fullservice inhouse agency supporting all marketing efforts across the 2U and edX portfolios of programs and products. As strategic partners with our marketing stakeholders we seek collaborative solutions to elevate our creativity and drive our business.
Responsibilities Include But Are Not Limited To:
Handson Execution
- Create original persuasive copy that promotes and differentiates 2Us portfolio of products and associated brands.
- Manage new program launches and the creation of brand style guides across product and brand collateral.
- Understand and work from creative briefs submitted by stakeholders; meet the project goals as established in the brief while offering creative solutions.
- Establish and maintain the voice tone and brand identity for multiple 2U partner programs and associated brands. This includes managing and maintaining all copy assets for multiple programs and brand points acting as the direct point of contact for all these touch points.
- Manage multiple project deadlines and adapt to changing priorities.
- Translate complex concepts into clear concise and readerfriendly copy.
- Proofread and edit marketing materials for clarity style consistency spelling and grammar.
- Ensure all marketing content is onbrief and follows 2U compliance and plagiarism standards.
Collaboration and Relationship Building
- Cultivate and maintain strong relationships with the team and stakeholders fostering collaboration and mutual trust.
- Communicate concepts ideas training and processes clearly and professionally to internal and external team stakeholders.
- Promote a positive collaborative relationship between writers and other creatives.
Mentorship
- Act as a mentor for less experienced copywriters providing guidance and support through 1:1 sessions to help them build their skills and grow professionally. Offer valuable insights and constructive feedback and share industry knowledge to empower them in their career development and enhance their capabilities.
- Thoroughly review work to ensure conceptual alignment style consistency readability/scannability hierarchy and adherence to copywriting principles and best practices. Offer strategic and constructive feedback to junior writers during work reviews and critiques fostering a respectful and collaborative environment that supports their growth and development.
- Stay informed of industry trendsand regularly share best practices trends and new technologies with the team.
Things That Should Be In Your Background:
- Bachelors Degree in a related field is required.
- 35 years of industryrelevant experience.
- Must know AP and Chicago style and experience using client style guides.
- Proficiency in working with an industrystandard project management system to ensure efficient planning organization and execution of creative projects.
- Proficiency in Google Office Suite for communication documentation and collaboration purposes.
Other Skills and Competencies:
- Solid interpersonal communication skills and the ability to work on crossfunctional teams.
- Excellent written and verbal communication skills for conveying concepts providing feedback and collaborating.
- Proven experience in creating and implementing brand guidelines across multiple channels.
- Meticulous attention to detail.
- Strong conceptual and problemsolving abilities.
- Futurefocused and purposedriven mindset.
- Ability to prioritize and handle multiple assignments simultaneously.
- Skilled in collaboration actively seeking and incorporating feedback and direction.
- Excellent prioritization multitasking and organizational skills.
- High emotional intelligence (EQ) to navigate and collaborate effectively within a dynamic team and diverse stakeholder environment.
- Ability to adapt to change in a fastpaced environment.
- Ability to drive projects without much oversight.
- Openness to feedback and ability to take direction.
Benefits & Culture
Our global employee base is a diverse collection of innovators dreamers and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose and that life at 2U should be fun and meaningful. If youre excited by the opportunity to provide over 40 million learners and counting with access to worldclass online higher education then join us and do work that makes a difference. #NoBackRow
We offer comprehensive benefits (unique per country) and excellent work/life balance.
Fulltime ZA benefits include:
- 2 complimentary Getsmarter short courses per year
- Subsidised medical aid with Discovery Health Medical Scheme
- 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
- Employee Assistance Program (EAP)
- Generous leave policy including time off to volunteer for nonprofit organization study leave sports leave and a companywide festive season break
2U Diversity and Inclusion Statement
At 2U we are committed to building and sustaining a culture of belonging respect and inclusion. We are proud of the steps weve taken to bring together an employee base that embodies diverse walks of life ideas genders ages races cultures sexual orientations abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different as well as by how we are alike.
2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations please reach out to us at:.
About 2U Inc. (NASDAQ: TWOU)
For more than a decade 2U Inc. has been the digital transformation partner of choice to great nonprofit colleges and universities delivering highquality online education at scale. As the parent company of edX a leading global online learning platform 2U provides over 45 million learners with access to worldclass education in partnership with more than 230 colleges universities and corporations. Our people and technology are powering more than 4000 digital education offerings from free courses to full degrees and helping unlock human potential. To learn more: visit .
About edX
edX is the education movement for restless learners and a leading global online learning platform from 2U Inc. (Nasdaq: TWOU). Together with the majority of the worlds topranked universities and industryleading companies we bring our community of over 45 million learners worldclass education to support them at every stage of their lives and careers from free courses to full degrees. And were not stopping there were relentlessly pursuing our vision of a world where every learner can access education to unlock their potential without the barriers of cost or location. Learn more at .
Learn more at
#NoBackRow
The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position and are not intended to be construed as an exhaustive list of all responsibilities duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race creed color religion sex sexual orientation gender identity pregnancy national origin age marital status disability citizenship military or veterans status or any other classifications protected by applicable federal state or local laws. 2Us equal opportunity policy applies to all terms and conditions of employment including but not limited to recruiting hiring training promotion job benefits and pay.
2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national along with an updated curriculum vitae.
Employment Type
Full Time
