Sports and Digital Sales AE
Sports and Digital Sales AE
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Job Description
TheSportsandDigitalSalesAccount Executive at WGN Radio & Nexstar Media Group generates advertising revenue by calling on established agencies generating new direct business via coldcalling new prospectsandconvincing potential clients of the merits of radioanddigitaladvertising.
Additional Job Description
- Implements strategies to consistently grow revenueandexceed revenue goals.
- Develops integrated marketing campaigns using the tools available at WGN RadioandNexstar Media Group which include but are not limited to
- Sports PlaybyPlay: Chicago Blackhawks Hockey Northwestern Wildcat Football and Basketball select out of market sporting events carried on WGN Radio.
- DigitalAdvertising including but not limited to: OTT Video Social ProgrammaticandEmail.
- Radio Advertising in nonsportsprogramming.
- Establishes credible relationships with local business community.
- Makessalescalls on existingandprospective clients.
- Identify developandexpand existing clients new clients & key account relationships.
- Preparesanddeliverssalespresentations to clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clientsandstation personnel responsible for placing advertising into station media.
- Works with clientsandstation personnel to develop advertisements.
- Willingness to take on additional opportunitiesandperform other duties as assigned
Requirements & Skills:
- Bachelors degree in Marketing Advertising or Mass Communications or a related field or an equivalent combination of educationandworkrelated experience.
- 3 years of proven experience as an Account Executive or in othersales/customer service rolepreferably in the media field
- Experience with key verticals/categories investing in audioanddigital
- Experience with highvalue partnerships including prospecting negotiating etc.
- Experience withdigitalmediaand/or extensive agency/marketer experience
- Valid drivers license with an acceptable driving record.
- Experience achieving longrange objectivesandimplementing the strategiesandactions to achieve them.
- Proficiency with computers telephones copiers scanners fax machinesandother office equipment.
Pay Range: $75k$100k
Benefits: Our comprehensive benefits package includes but not limited to medical (with multiple plan options) dental and vision insurance paid time off a 401(k) with company matching contributions life insurance Paid Parental Leave and more.
Employment Type
Full-Time
